Chris Rojas

Founder
Creator Growth Strategy

Named to the world's first ever Chief Creator Officer position in September of 2021, Chris Rojas is a 15 year Creator Economy veteran whose experience, strategic execution, and relationships at the intersection of influencer marketing, technology, and entertainment have made him a sought after adviser and consultant to many Creator focused startups. Chris is the founder of Creator Growth Strategy, a boutique agency providing creator acquisition go-to-market strategy and execution for early stage Creator Economy companies.He also serves as the co-founder and Chief Growth Officer of FameFlow AI, a fast growing advertising and likeness licensing platform for celebrities and programmatic agencies.Chris previously held the position of Chief Creator Officer at Koji, a top 10 Link-In-Bio which was acquired by LinkTree in 2024.In 2010 Chris co-founded DigiTour Media, the world's 1st social media concert tour & festival. DigiTour helped advance the careers of many of today's largest social media stars. The first company to feature social talent on the front page of the New York Times and the cover of AdWeek, the company raised $12.5M, with strategic investments from Ryan Seacrest, Advance Publications (parent company of Condé Nast), and Guy Oseary, and a Series-A investment led by Viacom.

Industry Track

How Creator Partnerships are Evolving

Duration: 40 minutes

Location: Room 304CD

Friday, June 20

11:00 am - 11:40 am

Featuring: Avi Gandhi (Founder at Creator Logic), Caley-Rae Pavillard (VP, Creators at ShopMy), Chris Rojas (Founder at Creator Growth Strategy) and more

The creator economy is evolving with emerging trends like AI, creator-led commerce, the rise of owned audiences, and platform uncertainty reshaping partnership strategies. Join industry veterans and rising stars as we explore developing trends for a tactical discussion on building scalable, sustainable creator partnerships that drive growth and ROI.

Participants