Courtney Hirsch

The traditional model of sports coverage is being upended by a new generation of creators who are turning personality-driven storytelling into a powerful engine for fandom and growth. From short-form commentary and behind-the-scenes content to creator-led leagues and hybrid ventures, the sports content ecosystem is evolving fast, and fans are showing up for it. This session brings together architects behind some of today’s most forward-thinking sports media businesses to explore how they’re capturing next-gen attention, building communities that extend far beyond the game, and monetizing through smart, connected IP. We’ll unpack how creator-led models are influencing engagement, distribution, and business strategy to identify what it takes to stay relevant in a landscape where the highlight reel is just the beginning.