Erica Williams

Erica Williams is the founder of Social Axis Agency, a powerhouse in the creator economy known for architecting high-impact influencer campaigns, brand partnerships, and digital strategy. Erica has a partnership portfolio that includes global brands like Coca-Cola, Virgin Voyages, Alo, the NFL, the NHL, the MLB, Hard Rock Hotels, and Nestle, Erica is recognized as a trusted operator behind some of the industry’s most effective creator activations.\n\nAt the intersection of culture, commerce, and content, Erica has built a modern agency model that puts creators at the center — driving six figure brand deals, launching large-scale social impact initiatives, and redefining how talent and brands collaborate. Her work spans strategy, representation, and execution, combining creative vision with operational excellence.\n\nErica has deep experience on both the brand and creator side, she brings an unmatched perspective on what it takes to scale influence into long-term impact. She speaks the language of talent, negotiates like a marketer, and delivers like an operator.\n\nAt VidCon, she’ll pull back the curtain on the systems, standards, and bold decisions that shape the next era of the creator economy.