Erin McGoff

When we think creator, we often think entertainment. But in today's creator economy, a vast majority of consumers report gaining valuable knowledge from creators online ' consumers aren't just watching educational content, they're investing in it. From tailor-made budgeting tools from personal finance TikTokers and branding courses from digital marketing pros to travel itineraries from YouTubers, education-driven content satisfies a timeless desire: to learn and unlock new opportunities. This panel features leading creators who've built some of the most sustainable and resilient businesses in the creator economy, all by putting education at the heart of their work.