Jonas Woost

Jonas is a media and entertainment entrepreneur, passionate about innovation in the on-demand content ecosystem.\n\nAs a co-founder of Bumper, Jonas uses his 20+ years of experience to help podcasters with their biggest challenge: discoverability and growth. Bumper is a data-driven podcast growth agency that helps enterprise podcasters increase their podcast success. \n\nJonas has a strong track record of helping clients achieve success in branded podcasting as the former Director of Strategy at Pacific Content. Working at the intersection of brand strategy and high-quality audio storytelling, Pacific Content was an award-winning podcast agency that lead the way for an entire industry of production companies. \n\nBetween 2015 and 2019, Jonas was the Executive Producer for Original Content at TELUS – a major Canadian telecommunications company – where he led the creation of impactful and engaging branded content. \n\nPreviously, Jonas was with the Canadian Broadcasting Corporation (CBC) where he ran CBC Music, one of the most successful digital music services in Canada. Prior to that, Jonas was the Head of Music at the London-based digital music startup Last.fm. He was in charge of all negotiations and relationships with record labels when CBS acquired Last.fm for US$280 million in 2007.

Industry Track

Data, Discovery & Monetization: What’s Next for Podcasting'

Duration: 45 minutes

Location: 303 AB

Thursday, June 19

11:30 am - 12:15 pm

Tag: Creator Companies & Careers, Marketing, Platforms/Media/Entertainment, Revenue & Monetization

Featuring: Jonas Woost, Seth Silvers, Stephanie Arakelian

Podcasting is deeply embedded in the creator economy, but its data landscape remains opaque. This session unpacks the mechanics of podcast analytics ' what platforms actually track (and what they don't), what advertisers value, and how discovery and distribution strategies impact monetization. We'll clarify key differences between podcast and video metrics, challenge common misconceptions (downloads ' streams), and explore how creators can use data more strategically, whether they lead with audio or video. Expect clear definitions, sharp case studies, and a candid look at evolving measurement standards shaping the future of audio.

Participants