VidCon Anaheim

Josiah Hritsko is a data-driven YouTube strategist who has helped Theorist earn over 1.9 billion views. He manages ideation, thumbnail development, experimentation, and strategy across five channels with 45 million subscribers.\n\nWorking directly with Matthew and Stephanie Patrick, he played a key role in one of YouTube’s first successful host transitions. His evidence-backed approach has helped Theorist maintain consistent growth, earning over 600M views and 1M new subscribers since MatPat retired.

Industry Track

Metrics that Matter in a Mature Creator Economy

Duration: 1 hour

Location: Ballroom E

Thursday, June 19

1:05 pm - 2:05 pm

Tag: Marketing, Platforms/Media/Entertainment, Revenue & Monetization

Featuring: Ally Anderson, Fernando Parnes, Gwen Miller and more

Short, rapid-fire talks that spotlight overlooked performance indicators – from sentiment analysis and always-on social listening to thumbnail experimentation and multi-platform audience mapping. Each speaker will unpack a specific, data-backed method that is reshaping content strategy, brand deals, or platform growth. Go beyond surface-level analytics and leave with an upgraded playbook for smarter, more predictive ways to measure what’s working and why.

Participants