Michael Hyon Johnson

Michael Johnson has worked to develop Electric Entertainment’s FAST channel and OTT App Electric Now from it’s inception in 2019. Michael manages all aspects of ElectricNOW, including but not limited to, the day-to-day overall maintenance of the app and channel. He serves as the main point of contact for all platform operations and programming as well as liaising between major streaming platforms like Amazon Freevee, The Roku Channel, Sling, Xumo, etc. and CTV and hardware device companies such as Apple TV, FireTV, and Samsung.\n\nPrior to re-joining the Electric Entertainment team, Michael served as Director of Media Production at MLG Attorneys at Law where he conceptualized and developed the creative vision for video in litigation. Michael was also the video producer for Immortals Esports where he developed content for sponsored partners such as Toyota, Progressive, Bitstamp, and Nitto. Prior to that, Michael had served as Content Production Manager for KOJI and producer for MACHINIMA, INC.

Industry Track

Distribution 4.0: The Economics of Multi-Platform and Multi-Channel Growth

Duration: 45 minutes

Location: Room 304CD

Friday, June 20

11:55 am - 12:40 pm

Tag: Commerce/Retail, Platforms/Media/Entertainment, Revenue & Monetization

Featuring: Aditi Rajvanshi, David B. Williams, JUAN CARDENAS and more

In today’s fragmented media landscape, distribution is no longer a downstream decision — it’s a core strategic function. This session brings together creators and industry leaders to unpack how multi-platform and multi-channel strategies are being designed to drive both audience growth and monetization. From tailoring content to platform-specific formats to leveraging syndication, localization, and strategic partnerships, we’ll explore the tactics that are expanding reach and deepening engagement. The conversation will also dig into the economics behind these moves: how value is defined and measured across platforms, how monetization models vary, and what it takes to build a distribution strategy that scales without sacrificing control.

Participants