Seth Silvers

Podcasting is deeply embedded in the creator economy, but its data landscape remains opaque. This session unpacks the mechanics of podcast analytics ' what platforms actually track (and what they don't), what advertisers value, and how discovery and distribution strategies impact monetization. We'll clarify key differences between podcast and video metrics, challenge common misconceptions (downloads ' streams), and explore how creators can use data more strategically, whether they lead with audio or video. Expect clear definitions, sharp case studies, and a candid look at evolving measurement standards shaping the future of audio.

Podcasting is hard. In this workshop, you will learn the 7-step strategy behind the most successful podcasts and exactly what roadblocks to avoid on your way to profit. In this workshop, Seth Silvers will share the roadmap to launch and grow a successful podcast derived from working with top podcast creators like Alex & Leila Hormozi, Mark Cuban, April Dunford, and many more. 90% of podcasts fail, and in this workshop, you'll learn how to build and refine your podcast strategy that ensures you won't.