Stephanie Arakelian

Stephanie Arakelian is a seasoned Podcast Marketing and Audience Development executive, currently leading strategy across a portfolio of top-performing shows at Impact Theory. With over 14 years of experience in digital marketing and content development, she specializes in launching and scaling podcasts through innovative brand partnerships, creative campaigns, and platform-driven growth strategies.\n\nStephanie has spearheaded the development and promotion of numerous global shows, including the award-winning audio drama SOLAR, featuring Stephanie Beatriz, Alan Cumming, and Helen Hunt. The series earned widespread critical acclaim and multiple honors, including “Best Podcast of the Year” from Samsung and “Best Podcast of 2022 So Far” from Amazon Music.\n\nIn 2024, Stephanie was named one of Quill Media’s “50 Trailblazing Women in Podcasting” for her leadership and contributions to the industry. She is a Blue Ribbon Judge for the Ambie Awards, a member of The Podcast Academy, and co-founder of the SoCal Podcast Meetup.\n\nHer background spans a diverse range of industries—from wellness to tech to entertainment—and she is known for combining data-informed strategy with a storyteller’s sensibility to deliver impactful, audience-first campaigns.

Industry Track

Data, Discovery & Monetization: What’s Next for Podcasting'

Duration: 45 minutes

Location: 303 AB

Thursday, June 19

11:30 am - 12:15 pm

Tag: Creator Companies & Careers, Marketing, Platforms/Media/Entertainment, Revenue & Monetization

Featuring: Jonas Woost, Seth Silvers, Stephanie Arakelian

Podcasting is deeply embedded in the creator economy, but its data landscape remains opaque. This session unpacks the mechanics of podcast analytics ' what platforms actually track (and what they don't), what advertisers value, and how discovery and distribution strategies impact monetization. We'll clarify key differences between podcast and video metrics, challenge common misconceptions (downloads ' streams), and explore how creators can use data more strategically, whether they lead with audio or video. Expect clear definitions, sharp case studies, and a candid look at evolving measurement standards shaping the future of audio.

Participants