Stephanie Arakelian

Podcast Marketing & Audience Development Specialist
Impact Theory

Stephanie Arakelian is a seasoned Podcast Marketing and Audience Development executive, currently leading strategy across a portfolio of top-performing shows at Impact Theory. With over 14 years of experience in digital marketing and content development, she specializes in launching and scaling podcasts through innovative brand partnerships, creative campaigns, and platform-driven growth strategies.Stephanie has spearheaded the development and promotion of numerous global shows, including the award-winning audio drama SOLAR, featuring Stephanie Beatriz, Alan Cumming, and Helen Hunt. The series earned widespread critical acclaim and multiple honors, including “Best Podcast of the Year” from Samsung and “Best Podcast of 2022 So Far” from Amazon Music.In 2024, Stephanie was named one of Quill Media’s “50 Trailblazing Women in Podcasting” for her leadership and contributions to the industry. She is a Blue Ribbon Judge for the Ambie Awards, a member of The Podcast Academy, and co-founder of the SoCal Podcast Meetup.Her background spans a diverse range of industries—from wellness to tech to entertainment—and she is known for combining data-informed strategy with a storyteller’s sensibility to deliver impactful, audience-first campaigns.

Industry Track

Data, Discovery & Monetization: What’s Next for Podcasting'

Duration: 45 minutes

Location: 303 AB

Thursday, June 19

11:30 am - 12:15 pm

Featuring: Casey Adams (Founder & CEO at Listener.com), Jonas Woost (Co-founder at Bumper), Seth Silvers (CEO & Lead Strategist at Story On Media) and more

Podcasting is deeply embedded in the creator economy, but its data landscape remains opaque. This session unpacks the mechanics of podcast analytics ' what platforms actually track (and what they don't), what advertisers value, and how discovery and distribution strategies impact monetization. We'll clarify key differences between podcast and video metrics, challenge common misconceptions (downloads ' streams), and explore how creators can use data more strategically, whether they lead with audio or video. Expect clear definitions, sharp case studies, and a candid look at evolving measurement standards shaping the future of audio.

Participants