VidCon Anaheim

Steph Fenner is a seasoned research leader with over a decade of experience including roles in government, political advocacy, and consulting - all unified by a commitment to leveraging research for strategic impact. As the Research Director at Latitude, she helps media companies and content creators understand what drives engagement and attention in the evolving digital landscape, powered by Lumiere's conversational video capabilities.

Industry Track

Distribution 4.0: The Economics of Multi-Platform and Multi-Channel Growth

Duration: 45 minutes

Location: Room 304CD

Friday, June 20

11:55 am - 12:40 pm

Featuring: David B. Williams (SVP / GM, Channels at PocketWatch, Inc.), Matt Gielen (CEO at Silver Berry Studios), Michael Hyon Johnson (Director of Streaming & Content Operations at Electric Entertainment) and more

In today’s fragmented media landscape, distribution is no longer a downstream decision — it’s a core strategic function. This session brings together creators and industry leaders to unpack how multi-platform and multi-channel strategies are being designed to drive both audience growth and monetization. From tailoring content to platform-specific formats to leveraging syndication, localization, and strategic partnerships, we’ll explore the tactics that are expanding reach and deepening engagement. The conversation will also dig into the economics behind these moves: how value is defined and measured across platforms, how monetization models vary, and what it takes to build a distribution strategy that scales without sacrificing control.

Participants