Sherry Wong

Sherry is the CEO of Roster — the go-to AI hiring platform for the world’s biggest creators. Roster's algorithm analyzes your content, then gives you personalized candidate recommendations who can achieve your style. You can host hiring competitions to let creatives pitch to you and skip right to the test project stage.\n\nRoster is home to talent from over 150+ countries and creators with over 1 billion followers in total have hired with Roster. This includes the likes of Airrack, Nick DiGiovanni, and Jenny Hoyos.\n\nOutside of Roster, Sherry is also a YouTuber who has been filming videos for over 10 years and with 9+ million views. Her content focuses on travel, lifestyle, and fitness.

Creator Track

Everything you need to know about hiring as a creator | 2025 Creator Economy Hiring Trends You Need To Know

Duration: 45 minutes

Location: Room 207CD

Friday, June 20

10:00 am - 10:45 am

Featuring: Sherry Wong

Behind every MrBeast or Airrack of the world is a powerhouse team managing the video editing, strategy, and everything in between. Knowing when, how, and who to hire is where most creators struggle.

For the first time, exclusive data is being shared on how the world’s top creators are building powerhouse teams to scale their operations.

From tips on when to start thinking about hiring, to learning the most in-demand roles and hearing how much creators are spending on Video Editors, learn what stats are shaping the future of the creator economy.

This session is led by Sherry Wong, Founder of Roster. Having worked with the biggest names in the industry - like Yes Theory, Nick DiGiovanni, Jesser, Rebecca Zamolo, and Alan Chikin Chow - Sherry has a rare perspective from both sides of the industry. Her work has helped creators with over 1 billion total followers build teams that fueled their growth.

Participants


Creator Track

The Hour of Power: Your Creator MBA in 60 Minutes

Duration: 11 hours

Location: Room 210

Saturday, June 21

2:30 pm - 3:30 am

Featuring: Ant McCormack, Elden Mirzoian, Julie Walsh Smith and more

You’ve nailed the content game. Now let’s talk business.
This isn’t a panel. It’s a power hour. Ten experts dropping their biggest, most battle-tested advice for building a business that outlives the algorithm.
No fluff, no filler -just pure, actionable insights from industry-leading experts and top creators to help you grow with clarity and confidence.
You’ll walk in with ambition. You’ll walk out with a blueprint.
This is your fast lane to creator-led business success. Because your content deserves a company behind it.

Participants