Catherine Halaby

Catherine Halaby is the VP of Creator Relations at Collective Voice, a creator marketing platform for affiliate links and brand partnerships. Prior to Collective Voice, Halaby served as Head of Entertainment, North America at TikTok, where she built the entertainment content partnerships practice driving millions of views on premium short-form and livestream content. After leaving TikTok in the summer of 2024, Halaby managed digital and creator partnerships at the Democratic National Convention for the Harris for President campaign.\n\nHalaby's media career took off at Funny or Die before joining WPP, where she specialized in digital audience growth and creator partnerships. She also served as a strategist at Fullscreen Media, leading content initiatives for Fullscreen Original Entertainment and AT&T's Hello Lab Originals.\n\nShe holds a BA in History from Yale University and a MBA from MIT Sloan School of Management.