Greg Rokisky

Greg Rokisky is a social media and influencer marketing strategist with 12 years of experience building programs that drive real business and brand impact.As Senior Social Media Strategist at Sprout Social, Greg leads the company’s Influencer & Creator Program—growing it from one-off social activations into a full-scale, center of excellence model. He’s built and scaled initiatives across organic ABM, employee advocacy and creator marketing programs, with a focus on partnerships that feel human, authentic and high-impact.Greg brings sharp perspective, candid insights and a steady hand to fast-moving conversations—on stage and in strategy. His work blends creative thinking with operational depth, all rooted in the belief that people trust people more than logos.From panels to programs, Greg is helping brands see that all business is social.