Soheil Var

The digital revolution has fundamentally transformed how sports fans engage, connect, and celebrate their favorite teams and athletes. In this discussion, creators, league insiders, and sports experts come together to explore the seismic shifts redefining sports fandom for the creator age. Discover how leagues are embracing creators and influencers as core pillars of their marketing and fan engagement strategies, how Gen Z-focused startups are building sports communities that thrive on authenticity, real-time interaction, and user-generated content that gives fans a voice in the narrative, and how creator-athletes are bridging traditional sports and digitally native storytelling.
Find out what it takes to win in this era of sports fandom, where the lines between athlete, creator, and fan are more blurred —and more dynamic — than ever.