VidCon Anaheim

Anita K. Sharma is the founder and managing partner of Sharma Law, a New York based law firm specializing in entertainment law, talent representation, intellectual property, production legal services, and commercial law. With a client roster of over ninety digital media content creators across all genres, Anita and her team at Sharma Law have been at the forefront of digital media dealmaking since 2013. Taking a modern and innovative approach, Sharma Law is committed to providing practical legal advice that allows for enhanced creative freedom and control on the part of the client. As a film school graduate and producer, Anita's hands-on industry experience gives her a unique perspective and skill set that few entertainment attorneys have. She is passionate about advocating for creatives.

Industry Track

Protecting Creators in the Age of AI

Duration: 45 minutes

Location: Room 304CD

Thursday, June 19

11:00 am - 11:45 am

Featuring: Anita K. Sharma, Sharma Law PLLC (Founder, Sharma Law PLLC at Sharma Law PLLC), Chelsey Mori (Founder at Unbound Legal), Merlyne Jean-Louis (Partner at Pierson Ferdinand) and more

The AI explosion comes with real challenges as creators face mounting risks to their identity, intellectual property, and brand integrity. This session brings together legal experts to examine the growing need for safeguards in an era where deepfakes, voice clones, and unauthorized likenesses can be generated and circulated at scale. We'll explore the legal gray areas around AI-generated content, the role of trademarks and right-of-publicity laws in protecting creator identity, and what new frameworks are needed to preserve creative control and commercial value. With platforms still catching up and regulation in flux, the conversation will focus on the real-world implications and what creators and companies can do now to protect themselves.

Participants

Anita K. Sharma, Sharma Law PLLC

Founder, Sharma Law PLLC

Sharma Law PLLC