Cat Valdes

Cat Valdes is a veteran of the creator economy with over 15 years of experience spanning content creation, platform strategy, and business development. She began her career as one of YouTube’s earliest breakout creators, building a loyal audience of over 1 million followers cross platform before transitioning behind the scenes to shape the future of creator monetization.Cat has held leadership roles at innovative media and tech companies like Jellysmack and Squad, where she spearheaded multi-million dollar partnerships, advised on go-to-market strategies, and worked closely with top-tier talent to unlock new revenue streams. Her work bridges the worlds of creators, platforms, and brands, with a focus on scaling sustainable business models rooted in authenticity and cultural relevance.