VidCon Anaheim

Misbah Uraizee is the CEO of Nectar Social, the world's first agentic social commerce platform for disruptor brands. High growth, community driven brands leverage Nectar to engage authentically at scale, drive more revenue through owned campaigns on organic channels across platforms such as Meta and TikTok, and more. Prior to Nectar, Misbah was a product leader at Meta working across Facebook & Instagram Feed & Stories, Messaging, and more. She has been profiled on TechCrunch, Forbes, WWD, and holds over 10+ patents and is a graduate of Yale University.

Industry Track

Creator & Social Marketing Case Studies

Duration: 1 hour

Location: Ballroom E

Thursday, June 19

10:00 am - 11:00 am

Featuring: Brad May (SVP, Creative & Strategy at Reach Agency), Clinton Thodos (Senior Manager, Social at Tinder), Emily Singer (Senior Director of Strategy at Reach Agency) and more

This series of real-world case studies highlights how brands are approaching creator and social marketing with more strategic intent and measurable outcomes. Learn how Tinder, Glamnetics, The Young Turks, Natural Vitality, and more shaped strategy, executed across platforms, and measured outcomes — plus what they learned along the way.

Participants