Amjad Hanif

VP of Creator Products
YouTube

Amjad is the VP of Creator Products at YouTube, leading a team that helps creators of all sizes grow and thrive on YouTube globally. His team is responsible for key creator experiences such as the YouTube Partner Program, creator monetization like fan funding and branded sponsorships, rights management, and Studio. Amjad has over 20 years of product management experience, with the past 13 at Google. He’s a lifelong Californian and enjoys watching YouTube videos about music and science with his three kids.

Creator Track Industry Track

YouTube Keynote: Celebrating 20 Years on YouTube

Duration: 1 hour

Location: Ballroom AB (Industry Mainstage)

Friday, June 20

3:00 pm - 4:00 pm

Featuring: Amjad Hanif (VP of Creator Products at YouTube), Kevin Allocca (Global Director of Culture and Trends at YouTube)

You're invited to this year's YouTube Keynote to celebrate the creator moments and innovations on YouTube that pioneered the creator economy as we know it today. Hear from YouTube's Head of Culture and Trends, Kevin Allocca, VP of Creator Products, Amjad Hanif, and some of today's top creators as we explore the first 20 years on YouTube, and the tools and trends that are shaping the future of creation.\n\n*Please note, this session is open to both Creator and Industry Track attendees.

Participants