Brad May

SVP, Creative & Strategy
Reach Agency

Brad May is the Senior Vice President of Creative & Strategy at Reach Agency, where he helps brands win the battle for attention through award-winning, social-first work powered by influence, culture, and bold creative thinking.\n\nWith over 15 years of experience spanning strategy, creative, and production, Brad brings a Creator Mindset to every brief—crafting standout campaigns for brands like Marriott, Nestlé, Clorox, Google, and Kia. His work has earned industry recognition from One Show, Adweek, Digiday, the Shorty Awards, and the Streamys.\n\nKnown for his collaborative leadership and cultural intuition, Brad brings a relentless energy to everything he touches—whether he’s building global influencer strategies, directing original content, or unlocking the next big idea.

Industry Track

Creator & Social Marketing Case Studies

Duration: 1 hour

Location: Ballroom E

Thursday, June 19

10:00 am - 11:00 am

Featuring: Brad May (SVP, Creative & Strategy at Reach Agency), Clinton Thodos (Senior Manager, Social at Tinder), Emily Singer (Senior Director of Strategy at Reach Agency) and more

This series of real-world case studies highlights how brands are approaching creator and social marketing with more strategic intent and measurable outcomes. Learn how Tinder, Glamnetics, The Young Turks, Natural Vitality, and more shaped strategy, executed across platforms, and measured outcomes — plus what they learned along the way.

Participants