Maya Prohovnik

VP, Head of Podcast Product
Spotify

Maya Prohovnik is Spotify’s Head of Podcast Product, overseeing the product, design, and engineering teams responsible for building tools and experiences for podcasters and their fans. Under her leadership, Spotify has rapidly scaled its video podcast capabilities - resulting in more than 300 million users streaming video podcasts, and over 50% year-over-year growth in creators publishing video on Spotify.Maya’s background is in building products that solve real problems for creative people – especially products that democratize creation. She was employee #1 at Anchor, the podcast creation platform that was acquired by Spotify in 2019 and now (as Spotify for Creators) powers over 75% of all new podcasts created in the world.Named one of The Hollywood Reporter’s Most Important People in Podcasting in 2023 and 2024, Maya continues to champion creator-first innovation across Spotify’s growing multi-format ecosystem.

Creator Track

Turning Views into Fandoms on Spotify (presented by Spotify)

Duration: 45 minutes

Location: Room 204

Thursday, June 19

11:15 am - 12:00 pm

Categories: Sponsored Session

Featuring: Abby Howard, Hannah Doyle, Jarvis Johnson and more

Podcasts aren’t just audio anymore and video creators on Spotify are unlocking entirely new ways to grow, monetize, and build deeper fandoms. In this conversation hosted by Spotify, we’ll hear directly from creators who’ve embraced video and are seeing major success. From audience growth to new revenue streams, we’ll unpack what’s working, what they’ve learned, and their advice for tapping into the momentum of video on Spotify.

Participants