VidCon Anaheim

Esther is an LA native who's grown her career in the DTC space and has worked at some high growth brands like Pepper, Dollar Shave Club, Fender, and is currently at Glamnetic. She started her marketing career in SEM and Google Ads and has since become a full stack Growth Marketer and has helped brands grow at disruptor levels. She's a foodie who loves to travel and goes to shows for live music on the weekends.

Industry Track

Creator & Social Marketing Case Studies

Duration: 1 hour

Location: Ballroom E

Thursday, June 19

10:00 am - 11:00 am

Featuring: Brad May (SVP, Creative & Strategy at Reach Agency), Clinton Thodos (Senior Manager, Social at Tinder), Emily Singer (Senior Director of Strategy at Reach Agency) and more

This series of real-world case studies highlights how brands are approaching creator and social marketing with more strategic intent and measurable outcomes. Learn how Tinder, Glamnetics, The Young Turks, Natural Vitality, and more shaped strategy, executed across platforms, and measured outcomes — plus what they learned along the way.

Participants