Michael Mazzitelli of The Content Machine

Michael Mazzitelli, more commonly known as 1/2 of The Content Machine, isn't just creating content—he's reinventing it. They turn everyday ideas into bold, original social media videos that no one else could imagine, sparking conversations and reflecting larger cultural moments in society. Think of The Content Machine as a sketch show, but instead of 10 episodes a year, they drop four 1-minute episodes every week. With recurring characters and storylines, their content feels like a show fans know and love. From Cenex and Sixt to Gopuff and Tommy John, The Content Machine has delivered successful campaigns across diverse industries, showing off their creativity and versatility every time.