James Clarke

Sr. Director Digital & Social
PepsiCo

James Clarke is a self-described “serial intrapreneur” who operates at the intersection of creativity and disruptive technology. He is the Sr. Director of Digital Marketing and Social Media at PepsiCo Foods US, a key business unit of PepsiCo and a market leader in convenient foods. PepsiCo Foods’ portfolio includes some of America’s favorite brands like LAY’S®, DORITOS®, CHEETOS®, CAP’N CRUNCH®, QUAKER® and POPCORNERS®. Before joining PepsiCo in 2015, James held progressively senior roles in marketing and emerging media at Kraft Foods Group and Maple Leaf Foods.

Industry Track

Creator-Led Brands: PepsiCo's FLVR & Winning Gen Z on YouTube

Duration: 30 minutes

Location: Ballroom AB (Industry Mainstage)

Thursday, June 19

10:45 am - 11:15 am

Featuring: Corbett Drummey (VP Brand Collaboration at Popular Pays by Lightricks), James Clarke (Sr. Director Digital & Social at PepsiCo), Kate Stanford (VP YouTube Marketing at YouTube) and more

How did PepsiCo Foods successfully pivot its entire portfolio and captivate a new generation of consumers? Enter FLVR, the company's groundbreaking creator-led brand. This panel will explore the strategic blueprint behind FLVR's meteoric rise, from identifying burgeoning food trends and the Chaos Cooking movement to embracing the unique power of YouTube creators. This is a must-attend session for brands seeking to master creator partnerships, leverage YouTube to build deeper relationships with audiences, and achieve significant market impact.

Participants