James Clarke
Sr. Director Digital & Social
PepsiCo
James Clarke is a self-described “serial intrapreneur” who operates at the intersection of creativity and disruptive technology. He is the Sr. Director of Digital Marketing and Social Media at PepsiCo Foods US, a key business unit of PepsiCo and a market leader in convenient foods. PepsiCo Foods’ portfolio includes some of America’s favorite brands like LAY’S®, DORITOS®, CHEETOS®, CAP’N CRUNCH®, QUAKER® and POPCORNERS®. Before joining PepsiCo in 2015, James held progressively senior roles in marketing and emerging media at Kraft Foods Group and Maple Leaf Foods.
Industry Track
Creator-Led Brands: PepsiCo's FLVR & Winning Gen Z on YouTube
Duration: 30 minutes
Location: Ballroom AB (Industry Mainstage)
Thursday, June 19
10:45 am - 11:15 am
Featuring: Corbett Drummey (VP Brand Collaboration at Popular Pays by Lightricks), James Clarke (Sr. Director Digital & Social at PepsiCo), Kate Stanford (VP YouTube Marketing at YouTube) and more
Participants