Amanda Zuckerman

Director of Marketing
800 Pound Gorilla

Amanda Zuckerman is the Director of Marketing at 800 Pound Gorilla, where she leads a team across marketing, publicity, and YouTube engagement. With eight years at the company, she has played a key role in shaping digital strategy for stand-up comedy, focusing on audience growth and platform-first distribution. Her team manages six YouTube channels and drives performance across Facebook, Instagram, Snapchat, and TikTok. She has launched specials for comedians such as Matt Rife, Anjelah Johnson-Reyes, Mark Normand, David Cross, and Nick Offerman across the 800 Pound Gorilla Network. Amanda’s work spans content, social, and direct marketing, always rooted in her core philosophy: prioritize the fan and do right by the comedian. Originally from Des Moines, Iowa, she holds a bachelor’s degree from Belmont University in Nashville, where she remains a key figure in the city’s comedy scene. Widely recognized as a thought leader in marketing comedy, Amanda continues to innovate how stand-up connects with global audiences.

Creator Track

Audience Development At Any Scale

Duration: 45 minutes

Location: Room 210

Saturday, June 21

5:15 pm - 6:00 pm

Featuring: Amanda Zuckerman, Brian Fisher (The Warp Zone), Genevieve LeDoux and more

Join this panel as we explore the differences and similarities in growing digital audiences at every stage. What works for a million-subscriber channel may not help a new one, and vice versa. By featuring voices from across the spectrum, we’ll uncover universal strategies and scale-specific insights to offer practical, relevant advice for creators at any level.

Participants