Rachel O'Brien

Rachel O’Brien is an agent at leading entertainment and sports agency Creative Artists Agency (CAA).?O’Brien represents many of the world’s top creators, chefs, comedians, gamers, artists, changemakers, and media companies.O’Brien’s roster includes Alan Chikin Chow, the most-watched YouTube Shorts creator in the world; Dhar Mann, the creator of the largest scripted channel on YouTube; multi-hyphenate personality and singer JoJo Siwa; the most recognizable face in gaming, Ninja; Katya Echazarreta, the first Mexican woman in space; and podcaster and “Mother of the Internet” Trisha Paytas. As head of CAA’s Digital Media culinary vertical, O’Brien creates 360-degree digital strategies for the agency’s roster of chefs, restaurateurs, and culinary creators, including Joshua Weissman, Jet Bent-Lee & Chef Susur Lee, Alix Traeger, Brunch with Babs, Chef Boy Lee, Susi Vidal, LilyLouTay, and Old Time Hawkey. She has negotiated tens of millions of dollars in brand, co-branded, merchandising, book, licensing, television, and platform partnerships. She has centered innovative deals, including partnering Chloe Bailey with DoorDash on their first product drop, “Make ‘em Sweat” hot sauce; pairing Carla Hall with General Mills to produce a branded content series for Progresso; and partnering Chef Susur Lee with Tostitos to develop limited-edition dips for their “Chip Windows.”