Casey Adams
Founder & CEO
Listener.com
Casey Adams is a tech entrepreneur, investor, and host of The Casey Adams Show, a top 100 business podcast featuring over 400 interviews with industry leaders. He co-founded MediaKits, which was acquired in 2022, and is now the founder of Listener.com, an AI-powered listener analytics platform built for modern podcasts.
Industry Track
Data, Discovery & Monetization: What’s Next for Podcasting'
Duration: 45 minutes
Location: 303 AB
Thursday, June 19
11:30 am - 12:15 pm
Featuring: Casey Adams (Founder & CEO at Listener.com), Jonas Woost (Co-founder at Bumper), Seth Silvers (CEO & Lead Strategist at Story On Media) and more
Podcasting is deeply embedded in the creator economy, but its data landscape remains opaque. This session unpacks the mechanics of podcast analytics ' what platforms actually track (and what they don't), what advertisers value, and how discovery and distribution strategies impact monetization. We'll clarify key differences between podcast and video metrics, challenge common misconceptions (downloads ' streams), and explore how creators can use data more strategically, whether they lead with audio or video. Expect clear definitions, sharp case studies, and a candid look at evolving measurement standards shaping the future of audio.
Participants