VidCon Anaheim

Tamara Rothenberg leads talent and creator partnerships at Samsung TV Plus. Previously a senior content executive at Netflix and Disney, she developed innovative content strategies that helped scale global streaming and original productions that drove billions of hours of viewing – bold, critically-acclaimed series such as Alexa & Katie and Hilda, creator docuseries Chasing Cameron, smash hit YA movie franchise The Kissing Booth, and more. She is an Emmy award-winning producer.

Industry Track

The Creator Playbook for AVOD, SVOD, and Beyond

Duration: 40 minutes

Location: Ballroom E

Friday, June 20

1:50 pm - 2:30 pm

Featuring: James Creech (Founder at Quartermast Advisors), Jawhara Tariq (SVP, Corporate Development & Investments at Mythical Entertainment), Tamara Rothenberg (Head of Talent and Creator Partnerships at Samsung TV Plus)

As audience behavior shifts and platform boundaries blur, creators are no longer just programming for YouTube — they’re building multi-platform networks that span FAST, AVOD, SVOD, and more. In this session, leaders from Mythical and Samsung unpack how creator-led content is redefining what “TV” means and how to scale it. We’ll explore distribution strategies that extend IP without cannibalization, monetization models across ad-supported and subscription platforms, and what it takes to make content “TV-ready” in today’s fragmented landscape. From Mythical’s FAST channel play to Samsung’s approach to curating creator brands for lean-back viewing, this is a tactical look at how creators can expand their reach, own their IP, and play offense in a rapidly evolving media ecosystem.

Participants