Veronica Zelle SHMedia/Digital Futures

Veronica Zelle is an entrepreneur and thought-leader who is the co-founder and CCO of Sweety High Media / Digital Futures. As an award winning producer in the music and advertising industry, she became known for guiding popular culture; her projects for major studios and labels winning Cannes Lions, MTV Video Awards, and a Clio. She sold a show about her life to HBO before founding her businesses, including management company 5th of July, to help harness the impact technology was having on consumers under 40. Over the last 15 years, Zelle has built a platform of over 25M Gen Z users, led partnerships with Disney and Fortune 500 brands, helped break artists across genres, and created a growth engine in Digital Futures that sits atop a creator/channel network with a 1BN reach. Her focus today is on innovating the Direct to Consumer space by merging technology and culture to create the models that will inform this critical market evolution.