VidCon Anaheim

A child and family therapist from Columbus, Georgia, Charity Lawson earned a master’s degree in clinical mental health counseling from Auburn University. She stole America’s heart on season 27 of “The Bachelor” with her confidence and compassion for helping others. Audiences saw Lawson open herself up to finding love by taking risks, all while supporting those around her. She then went on to star as the season 20 Bachelorette, and after a whirlwind journey, found true love with her fiancé, Dotun Olubeko. She has since participated in Dancing With the Stars, speaking at Universities across the country and residing in New York to find her next adventures!

Industry Track

How Entertainment Is Powering the Next Wave of Social Commerce

Duration: 30 minutes

Location: Ballroom AB (Industry Mainstage)

Friday, June 20

1:10 pm - 1:40 pm

Featuring: Charity Lawson (Content Creator), Daisy Kent (Content Creator + Hearing Loss Activist), Katie Melton (VP of Creator Success, LTK at LTK) and more

As the boundaries between content, commerce, and community continue to blur, The Bachelor franchise is piloting a new approach: integrating shoppable content directly into the fan experience. This marks the first time a major entertainment studio has embedded a social commerce hub within the LTK platform, signaling new possibilities for how fandom can be engaged and monetized. In this session, Warner Bros., LTK, and Bachelor alumni Daisy Kent and Charity Lawson explore how social commerce can be integrated into a mainstream entertainment property. The discussion will examine how the model creates new opportunities for fan interaction and reshapes how talent engages audiences and builds lasting brand value, offering a potential blueprint for the future of both social shopping and entertainment IP.

Participants

Charity Lawson

Content Creator