Theresa Gaarde

Head of Partnerships and Sales
Popular Pays by Lightricks

Theresa Gaarde is the Head of Partnerships & Sales at Popular Pays by Lightricks. In this role, Theresa is responsible for scaling both the sales and partnerships teams while defining and implementing the go to market strategy. Theresa plays a pivotal role in aligning product, sales, marketing, and customer success teams to help fuel both innovation and success. Prior she was VP of Sales at Popular Pays, which was acquired by Lightricks in March 2022. Before joining Popular Pays, Theresa was crafting strategic partnerships at a variety of content and publishing firms including Viacom, Pandora, SAY Media, Funny or Die and Onion Labs where she has always been passionate about innovation and strategy. She dedicates herself to leading teams that can help drive success and create lasting value.

Industry Track

Creator-Led Brands: PepsiCo's FLVR & Winning Gen Z on YouTube

Duration: 30 minutes

Location: Ballroom AB (Industry Mainstage)

Thursday, June 19

10:45 am - 11:15 am

Featuring: James Clarke (Sr. Director Digital & Social at PepsiCo), Kate Stanford (VP YouTube Marketing at YouTube), Theresa Gaarde (Head of Partnerships and Sales at Popular Pays by Lightricks) and more

How did PepsiCo Foods successfully pivot its entire portfolio and captivate a new generation of consumers? Enter FLVR, the company's groundbreaking creator-led brand. This panel will explore the strategic blueprint behind FLVR's meteoric rise, from identifying burgeoning food trends and the Chaos Cooking movement to embracing the unique power of YouTube creators. This is a must-attend session for brands seeking to master creator partnerships, leverage YouTube to build deeper relationships with audiences, and achieve significant market impact.

Participants