Theresa Gaarde
Head of Partnerships and Sales
Popular Pays by Lightricks
Theresa Gaarde is the Head of Partnerships & Sales at Popular Pays by Lightricks. In this role, Theresa is responsible for scaling both the sales and partnerships teams while defining and implementing the go to market strategy. Theresa plays a pivotal role in aligning product, sales, marketing, and customer success teams to help fuel both innovation and success. Prior she was VP of Sales at Popular Pays, which was acquired by Lightricks in March 2022. Before joining Popular Pays, Theresa was crafting strategic partnerships at a variety of content and publishing firms including Viacom, Pandora, SAY Media, Funny or Die and Onion Labs where she has always been passionate about innovation and strategy. She dedicates herself to leading teams that can help drive success and create lasting value.
Industry Track
Creator-Led Brands: PepsiCo's FLVR & Winning Gen Z on YouTube
Duration: 30 minutes
Location: Ballroom AB (Industry Mainstage)
Thursday, June 19
10:45 am - 11:15 am
Featuring: James Clarke (Sr. Director Digital & Social at PepsiCo), Kate Stanford (VP YouTube Marketing at YouTube), Theresa Gaarde (Head of Partnerships and Sales at Popular Pays by Lightricks) and more
Participants