Angel Merino

The product economy isn’t one-size-fits-all. For some creators, success means owning the entire DTC experience; for others, it’s about scaling through retail or licensing. This session opens with a mapping of two key models—direct-to-consumer and licensing—and then dives into real-world examples from creators at various stages of the product journey. Panelists will share how they developed their offerings, what metrics mattered most, and how they navigated decisions like production, pricing, and platform selection.

Watch as your favorite beauty creators battle it out in a fun, fast-paced self-makeup challenge! With limited time, unique themes, and plenty of surprises, these talented creators will go head-to-head to see who can create the most stunning looks — all on themselves! Expect laughs, creativity, and jaw-dropping transformations as they showcase their makeup skills.