Jordan Matter

Jordan Matter has over 30 million followers on social media and his YouTube videos have been viewed over 6 billion times. He started his career as a photographer with three best selling books and became known on YouTube four years ago for the viral 10 Minute Photo Challenge series featuring some of the internet’s top creators like Charli D’Amelio and Addison Rae. More recently, he made an abrupt pivot into the world of family vlogging, telling stories about his relationship with his son Hudson and daughter Salish. Hudson, a YouTuber of his own, has now crossed 1 million subscribers. Salish, a passionate gymnast and hilarious mix of sassy and shy, is featured weekly in Jordan’s videos. Most revolve around Salish’s emotional journey to becoming a teenager, and the stories seem to be resonating with a large audience. In 2022, Jordan averaged over 15M views per video.