Alex Apollonov (IDIDATHING)

Alex Apollonov, better known as I DID A THING, is one of the premier creators in the engineering vertical. Unlike others in this category, IDAT combines complex engineering challenges with a mastery of comedic storytelling to come up with some of the most complicated yet useless inventions to date. Based in Sydney, IDAT has developed a largely North American audience and has become the go-to channel in his space for Gen Z. Alex also programs a second channel, boy boy, with fellow creator Aleksa Vulovic, which focuses on news and social issues.