Adrian Lurie

Adrian Lurie is the cofounder and CEO of Dragonfruit, a YouTube agency, that grows viral-educational YouTube channels for impact-driven brands. Over the last four years, Dragonfruit has generated over one billion views and tens of millions of subscribers for creators like Ali Abdaal, Neil Patel, Chris Williamson, Codie Sanchez, Mike Posner, and brands like Y Combinator, e.l.f beauty, WHOOP, ClickUp and more. Adrian’s success with Dragonfruit has made him a leading voice in the YouTube space, speaking at events like Traffic & Conversion Summit, leading workshops for nine-figure ed-tech businesses like Thinkific, and consulting for top agencies such as United Talent Agency. Long-term, Adrian is dedicated to making YouTube a more valuable and educational environment for all people, where views and subscribers are never an end in and of themselves, but rather always a means of increasing human flourishing.