VidCon Anaheim

SoupTimmy is a Speedcuber who showcases different Rubik's cubes and puzzles, finding the weirdest and wildest twisty puzzles. He travels the world to makes murals out of thousands of Rubik's cubes to create images faces, characters and pretty much anything you can think of!

Industry Track

The Outsized Impact of Niche Creators

Duration: 40 minutes

Location: Room 304CD

Thursday, June 19

12:05 pm - 12:45 pm

Featuring: Ashly Knox (Chief Marketing Officer at Henson Shaving), Austin Null (Chief Creator Officer at We Get It), Jennifer Brown ( Director of US Influencer Marketing & Talent Partnership at SHEIN) and more

The creator space has matured well past thinking scale is the only marker of success. It's clear that specialization is proving just as powerful. This session brings together creators, brands, and industry experts to explore the growing value of verticalized communities and niche audiences. Through real-world case studies and strategic insights, speakers will examine how specialized creators are driving measurable impact, building deeper engagement, and delivering distinct value within larger brand ecosystems. From B2B to beauty to booktok, we’ll unpack what makes niche influence so effective — and how platforms and partners are evolving to support it.

Participants

Ashly Knox

Chief Marketing Officer

Henson Shaving

Austin Null

Chief Creator Officer

We Get It

Jennifer Brown

Director of US Influencer Marketing & Talent Partnership

SHEIN

Sidney Raskind

Content Creator

Nokind Media INC.

Sophie Lightning Jamison

Content Creator Talent Acquisition Specialist

Cookpad

SoupTimmy

Community Track

Crown the Creators (presented by Disney+): Meme It & Scream It

Duration: 1 hour

Location: Hall A Stage (Mainstage)

Saturday, June 21

10:00 am - 11:00 am

Categories: Crown the Creators Tournament, ASL Interpreters Present

Featuring: Arianna Hailey, CaptainPuffy, CG5 and more

Get ready for a fast-paced, laugh-out-loud competition where your favorite creators take on the ultimate meme challenge! Given an unfinished sentence, they must complete it with the funniest meme or clip they can think of. The catch? The audience decides the winner! From perfectly timed reactions to absolute meme chaos, who will deliver comedy gold, and who will crash and burn? Come watch the internet’s best battle it out for meme supremacy in this interactive, unpredictable showdown!

Participants