SoupTimmy

The creator space has matured well past thinking scale is the only marker of success. It's clear that specialization is proving just as powerful. This session brings together creators, brands, and industry experts to explore the growing value of verticalized communities and niche audiences. Through real-world case studies and strategic insights, speakers will examine how specialized creators are driving measurable impact, building deeper engagement, and delivering distinct value within larger brand ecosystems. From B2B to beauty to booktok, we’ll unpack what makes niche influence so effective — and how platforms and partners are evolving to support it.

Get ready for a fast-paced, laugh-out-loud competition where your favorite creators take on the ultimate meme challenge! Given an unfinished sentence, they must complete it with the funniest meme or clip they can think of. The catch? The audience decides the winner! From perfectly timed reactions to absolute meme chaos, who will deliver comedy gold, and who will crash and burn? Come watch the internet’s best battle it out for meme supremacy in this interactive, unpredictable showdown!

Are you ready for the ultimate Pickleball Dink + Smash? Join courtside to watch your favorite creators go head-to-head in this must-see VidCon event!