Jacob Moncrief

Jacob Moncrief is the Chief Operating Officer at Mythical Entertainment, where he oversees content production and post-production, distribution, production finance, branded entertainment, office operations, business affairs, and human resources.\n\nBefore joining Mythical, Jacob served as General Manager at Westbrook Media, where he oversaw all aspects of strategic business and content operations across a slate of unscripted, digital, and branded content. During his tenure, he produced Post Malone's Twelve Carat Toothache: A VR Experience (Meta), Class of 88 (Audible), Exposure (Samsung/Hulu), and Off Thee Leash with Megan Thee Stallion (Snapchat).\n\nPreviously, Jacob was SVP of Production & Operations at Mythical, leading production initiatives for nearly five years. Earlier in his career, he worked in production at BuzzFeed and MTV.\n\nIn addition to his industry work, Jacob is an Adjunct Professor at his alma mater Chapman University, where he teaches a masterclass in Production Management.

Industry Track

Beyond the Algorithm: Creator-Owned Direct Distribution

Duration: 40 minutes

Location: 303 AB

Friday, June 20

11:20 am - 12:00 pm

Tag: Creator Companies & Careers, Platforms/Media/Entertainment, Revenue & Monetization

Featuring: Alessandra Catanese, Jacob Moncrief, Jake Nishimura

As creators navigate an increasingly complex digital landscape, traditional platform dependencies are giving way to more direct audience connections. This session explores how creators are taking control of their content distribution, building sustainable revenue streams, and creating deeper fan engagement. Featuring insights from leading creators and technology experts, we'll dive into the emerging strategies that are transforming how digital talent monetizes and connects with their audiences.

Participants