VidCon Anaheim

As Kiswe’s Marketing Director, Jake Nishimura leads all of the fan-facing marketing efforts for Kiswe, ensuring that every partner is able to maximize the revenue potential for their direct-to-consumer streaming campaigns. In this role, he has overseen successful campaigns for partners like Rhett & Link, Smosh, Try Guys, and Daniel Howell. Additionally, Jake is in charge of the day-to-day corporate marketing efforts for Kiswe, helping to spearhead the company’s investment in the creator economy.

Industry Track

Beyond the Algorithm: Creator-Owned Direct Distribution

Duration: 40 minutes

Location: 303 AB

Friday, June 20

11:20 am - 12:00 pm

Featuring: Alessandra Catanese (CEO at Smosh), Hannah Doyle (Writer at The Publish Press), Jacob Moncrief (Chief Operating Officer at Mythical Entertainment) and more

As creators navigate an increasingly complex digital landscape, traditional platform dependencies are giving way to more direct audience connections. This session explores how creators are taking control of their content distribution, building sustainable revenue streams, and creating deeper fan engagement. Featuring insights from leading creators and technology experts, we'll dive into the emerging strategies that are transforming how digital talent monetizes and connects with their audiences.

Participants

Alessandra Catanese

CEO

Smosh

Hannah Doyle

Writer

The Publish Press

Jacob Moncrief

Chief Operating Officer

Mythical Entertainment

Jake Nishimura

Marketing Director

Kiswe