Rachel Masters

Rachel Masters is a pioneering leader in the Creator Economy with over 20 years of experience advancing digital innovation and community building. As founder of Masters Collective, she develops strategic marketing initiatives for an elite clientele including Silicon Valley thought leaders, global music icons, and health and wellness experts, with a collective following exceeding 500 million across platforms.

A sought-after strategic advisor, Rachel has curated experiences at prestigious events including the 1 Billion Followers Summit, World Economic Forum in Davos, and Miami Art Basel. Her expertise in brand development and digital strategy has benefited notable clients such as Linkin Park, Hearst Corporation, Laird Hamilton and Gabby Reece and many more.

She is also a Co-Founder of the Bay Area Creator Economy community, furthering her commitment to industry growth and innovation.

Previously, Rachel served as VP of Marketing at Mighty Networks and VP of Strategic Relationships at Ning, where she worked alongside Marc Andreessen and Gina Bianchini. She also worked at Warner Music Group. She holds an MBA from NYU's Stern School of Business and graduated cum laude with High Honors from Brandeis University as a University Scholar.