Vira Slyvinska

Head of Impact and Global Business Development
AIR Media-Tech

Vira is a seasoned creator economy expert with over ten years of experience in audience growth on YouTube, content monetization, and influencer marketing. She has been integral to the AIR Media-Tech team's collaboration with some of the world's TOP YouTube creators and businesses, such as Kids Diana Show, Brave Wilderness, Ninja Kids, and others. As the Head of Impact and Global Business Development, Vira is responsible for forging partnerships for AIR and its creators worldwide, empowering faster growth and effective monetization. Additionally, Vira serves as an advisor to creator economy startups and media companies, offering strategic guidance. Before the current role, Vira was the Head of a strategic influencer marketing agency, AIR Brands, and collaborated with such brands as Google, Mastercard, Pepsi, McDonald's, and others, overseeing influencer marketing and branded YouTube channel development projects.

Industry Track

Hidden Monetization Strategies for a Mature Creator Economy

Duration: 55 minutes

Location: 303 AB

Thursday, June 19

2:25 pm - 3:20 pm

Featuring: Hazem Dawani (CEO at GigaStar), Jerry Won (Founder at World Class Speakers), Joe Stearn (Snr. Manager, Head of Audience Development at NBCUniversal) and more

This fast-paced series of talks spotlights highly effective monetization plays that rarely get coverage in the trades or on industry stages. Discover the under-the-radar strategies creators and their partners are using to drive impact above the line by unlocking revenue where others aren’t looking.

Participants


Creator Track

Global Growth Playbook: What Every Creator Should Know Before Expanding

Duration: 45 minutes

Location: Room 207AB

Friday, June 20

4:00 pm - 4:45 pm

Featuring: Matthew Snead, Timothy Salmon, Vira Slyvinska

Join this panel to uncover the potential and hidden challenges of reaching international audiences on YouTube and beyond ' and how to avoid costly mistakes. From choosing between AI and human dubbing to deciding on single-channel vs. multi-language audio strategies, we'll break down what works (and what doesn't). Learn from creators and companies who do it successfully and discover how to unlock untapped potential in emerging markets.

Participants