Lisa Berlin Wright
As the Head of Licensing at Bonkers Toys, Lisa identifies and collaborates with social media creators to develop mass-market toy brands. Bonkers Toys is one of the fastest-growing toy companies in the US, bringing popular social media channels such as Skibidi Toilet, LankyBox, and Aphmau to major retailers worldwide.\n\nLisa’s background spans entertainment consumer products licensing and the creator economy. Prior to Bonkers Toys, she was the Senior Vice President of Consumer Products at Semaphore Licensing, an agency specializing in social media influencers, where she oversaw consumer product licensing for prominent creators from platforms such as TikTok and YouTube.\nLisa’s career also includes serving as the Senior Vice President at Universal Studios Consumer Products, where she licensed iconic entertainment properties, including “Jurassic Park” and “How the Grinch Stole Christmas.” At Tie-In Pro, she also worked on licensing IP, including Atari Games, Epic Rights (KISS, AC/DC), and the hit mobile game slither.io. \n
Industry Track
Creator Product Trends: A Fireside Chat with Cassey Ho
Duration: 30 minutes
Location: Ballroom E
Thursday, June 19
3:15 pm - 3:45 pm
Featuring: Cassey Ho (Blogilates), Lisa Berlin Wright
Participants
Industry Track
Beyond the Merch Drop: Paths to Product Success
Duration: 30 minutes
Location: Ballroom E
Thursday, June 19
4:15 pm - 4:45 pm
Featuring: Alix Traeger, Lisa Berlin Wright, Zoya Biglary
Participants