Sara Mengesha

Sara Mengesha is a creative producer, community builder, and behind-the-scenes matchmaker for some of the most impactful voices in the creator economy. She’s spent the last several years designing spaces — both digital and physical — where creators can grow, connect, and thrive.She leads community at The Lighthouse, a creative campus in LA and NYC that brings together filmmakers, YouTubers, musicians, and cultural leaders for screenings, conversations, and hands-on creative work.Previously, she helped shape two influential platforms in the space: Creator Now, where she helped develop creator bootcamps and growth programs, and vidIQ, where she led community strategy for a global network of creators. She’s produced content and creator experiences that have reached hundreds of millions of views.From curating concerts with Sofar Sounds to producing Morgan Jay’s Hulu comedy special, Sara’s work lives at the intersection of storytelling, connection, and creator empowerment. Whether she’s hosting intimate workshops or programming stages, she’s focused on helping creators find their people — and turn ideas into impact.

Industry Track

IRL FTW: The Power of Live Events to Drive Community Engagement

Duration: 55 minutes

Location: Ballroom E

Friday, June 20

3:50 pm - 4:45 pm

Categories: Creator Companies & Careers, Platforms/Media/Entertainment, Revenue & Monetization

Featuring: Anthony Po, Rachel Masters, Sara Mengesha

Creators aren’t just shaping digital culture; they’re redefining live experiences. From sold-out arena shows to intimate meetups, creators are turning influence into real-world community, proving that engagement doesn’t stop at the screen. But it’s not just fans showing up! Events have also become key gathering points for creators, operators, and partners to connect, collaborate, and learn from each other. This session explores how live and local experiences are becoming a new center of gravity for the creator economy. We’ll dig into the design, marketing, and monetization of successful creator-led events, the role of brand and platform partnerships, and how these IRL moments deepen loyalty while strengthening ties across the ecosystem itself.

Participants