Saurabh Shah

Chief Executive Officer
Warren James

As the CEO of Warren James, Saurabh has spearheaded the incubation of Creator-led brands, including Mish Mash with Mythical, Be Good Bakery with Will Tennyson, Otto by KallMeKris, Ideologie by Hasan Piker, and many premium merchandise programs including The Boys, Brittany Broski, Ranboo, Garrett Watts, xQc, Julien Solomita and many others. Saurabh was previously the Head of Ops and Business at Next 10 Ventures, building Creator businesses and revenue streams. He's also been the Chief Growth Officer of a 9-figure apparel brand, leading all revenue initiatives. As a Partner at the Boston Consulting Group, Saurabh worked with all major studios and technology companies on content strategy and digital initiatives. Finally, Saurabh has been a Magician Member of the Academy of Magical Arts at the Magic Castle for 20+ years.

Creator Track

Building Influence into Product

Duration: 45 minutes

Location: Room 207AB

Saturday, June 21

11:15 am - 12:00 pm

Featuring: Cassandra Bankson, Jim Louderback, Matt Barker and more

Discover how today's digital creators transform engaged online communities into thriving businesses. This panel brings together creators and creator economy executives who have mastered the art of monetization beyond social platforms. Learn how to convert social influence into product development, leveraging authentic fan relationships, and building sustainable revenue streams. Our experts will share real-world experiences and practical strategies for navigating the journey from content creation to product entrepreneurship in the evolving digital economy.

Participants