Cassandra Bankson

Cassandra Bankson is a medical aesthetician, skincare expert, and YouTube creator with over 3 million followers and 15 years of experience in the beauty industry. Known as the original “skinfluencer,” she gained global attention in 2010 by courageously sharing her cystic acne journey as a former runway model, helping to pioneer the space of vulnerable, science-based beauty content online.\n\nToday, Cassandra is a trusted educator and digital powerhouse, known for her uplifting, informative videos that merge skin science with real talk. She helps brands go viral and generate record-breaking sales—like over $100K GMV in an eight-hour livestream—and her campaigns have earned industry recognition including an Adweek Award.\n\nShe is the co-founder of the Bay Area Creator Economy, where she uses her background in data science to measure the evolving influence of creators on media and e-commerce. Cassandra also serves as an advisor for Creators4MentalHealth, mentoring fellow creators and advocating for mental wellness in the digital space.\n\nHer mission is to educate, entertain, and empower—helping brands clarify their value while showing up daily for her hyper-engaged skincare community with content rooted in honesty and impact.