Cordell Broadus

At 27, Cordell Broadus sits at the intersection of traditional and digital entertainment. Born to world-famous rapper Snoop Dogg, Cordell grew up in stadiums, studios, boardrooms, and football fields. In these dynamic environments, he learned to navigate different cultures, languages, and perspectives. As a result, he’s crafted a multifaceted career spanning music technology, gaming, consumer products, and real estate.

Raised in Diamond Bar, California, Cordell attended UCLA, where he initially played football. In 2015, he stepped away from the sport when it no longer brought him joy. Instead, he gravitated toward business and entrepreneurship, immersing himself in the development of companies and projects. He built strong connections with like-minded entrepreneurs, founders, and executives, which helped shape his creative journey.

While studying Film & TV at UCLA, he also served as Creative Director at Joy Rich and modeled for brands like Dolce & Gabbana and Tommy Hilfiger.
Cordell is the co-founder of Sharestix, a platform revolutionizing music sampling for producers and artists. The platform, launching mid-2024, raised nearly $500,000 and licensed over 60,000 tracks. Its pilot earned $3.5 million in revenue, with over 70% returned to artists.

In gaming, Cordell collaborates with Snoop Dogg on Death Row Games, aiming to empower minority voices in partnership with Epic Games.