VidCon Anaheim

Adam Rose is an actor, writer, and director with a huge digital footprint. Boasting an enormous social media following with over 18 million followers, he’s one of the fastest-growing creators on YouTube and Instagram known for his viral comedy videos. He’s currently gaining a million followers every 30 days and gets an average of 3 million views per video. He’s partnered with brands like Amazon, Comcast, Royal Caribbean, Toyota, and many more. On the acting side, Adam has recently recurred on NBC’s New Amsterdam and Disney’s Hamster and Gretel and has appeared in over 30 other TV shows. On the film side, Adam has had supporting roles in several Oscar-nominated films, working with directors such as Noah Baumbach, Jason Reitman, and Kenneth Lonergan and will soon be starring in Paramount and Nickelodeon’s new feature film My Weird School.

Industry Track

Brands & Creators: New Dynamics for a Mature Creator Economy

Duration: 1 hour

Location: Room 304AB

Thursday, June 19

3:55 pm - 4:55 pm

Featuring: Adam Rose, Ally Anderson (Director of Strategy & Insights, Brand Partnerships at LTK), Ashly Knox (Chief Marketing Officer at Henson Shaving) and more

This two-part session explores the evolving dynamics between brands and creators. First, LTK and Northwestern University’s Retail Analytics Council present key findings from The CMO’s Creator Guide 2025, a study of senior marketing leaders that reveals how creator-led content is outperforming traditional strategies and reshaping full-funnel marketing. The presentation is followed by a panel of influential creators and brand leaders who unpack what it takes to build partnerships rooted in shared purpose and creative trust. Together, they’ll examine the operational and relational dynamics that drive stronger outcomes — and what it really means to treat creators as co-producers with narrative influence.

Participants

Adam Rose

Ally Anderson

Director of Strategy & Insights, Brand Partnerships

LTK

Ashly Knox

Chief Marketing Officer

Henson Shaving

Frank Dudley

Northwestern University Lecturer

Northwestern University

Grace Wells

Commercial Video Creator

Jennifer Brown

Director of US Influencer Marketing & Talent Partnership

SHEIN

Sidney Raskind

Content Creator

Nokind Media INC.

William August

Chief Executive Officer

Outlandish

Community Track

VidCon's Opening Celebration

Duration: 2 hours

Location: Hall A Stage (Mainstage)

Thursday, June 19

7:00 pm - 9:00 pm

Categories: After Dark, ASL Interpreters Present, CART Services Present

Featuring: Adam Rose, Anthony Padilla, CG5 and more

Join the most entertaining stars in the creator universe for an unforgettable evening of performances, surprises, and pure entertainment, featuring the inaugural VidCon Hall of Fame Inductee Ceremony! But that's not all, prepare for unexpected collaborations, exclusive content premieres, and those signature VidCon moments that will have you speechless.

Participants

Adam Rose

Anthony Padilla

CG5

Grace Helbig

Hank Green

Ian Hecox

jmancurly

Joey Graceffa

Justin Flom

Kalen Allen

Lonnie IIV

Merrick Hanna

Rhett & Link

Rosanna Pansino

SeanDoesMagic

Sofie Dossi

Industry Track

Blurred Lines: Rethinking the Relationship Between Traditional & Digitally Native Entertainment

Duration: 45 minutes

Location: Room 304CD

Friday, June 20

9:45 am - 10:30 am

Featuring: Adam Rose, Bernie Su (Creator/Producer), Kalen Allen and more

The old distinctions between “digital” and “traditional” media are breaking down — fast. In a landscape where creators headline major studio projects, legacy networks develop influencer-first IP, and digital platforms fund original series, the definitions of entertainment are being redefined in real time. This session spotlights collaborations that defy categorization and examines what it takes to build successful, scalable entertainment in a world where distribution is democratized and audiences are co-creators.

Participants

Adam Rose