Austin Null

Chief Creator Officer
We Get It

Austin has 13+ years of experience as a social media and influencer marketing professional with a background in being both a full-time influencer as well as working on the brand/agency side of social media and influencer marketing. He has worked with brands like Intel, Microsoft, Samsung, Popeyes, Xbox, Wingstop, Choice Hotels, Henkel, Bytedance, and more.

Austin has the unique experience of having 1) Worked at an MCN (Fullscreen) when social influencer marketing was beginning to bloom 2) Been a successful full-time influencer amassing a collective 750,000+ followers across platforms and 3) Ran both influencer marketing strategy and social media for major advertising agencies.

His goals to is position Creators as the baseline of all marketing functions and help brands understand what the next generation of content and community look like and how it intersects culture, both online and in real life.

Industry Track

The Outsized Impact of Niche Creators

Duration: 40 minutes

Location: Room 304CD

Thursday, June 19

12:05 pm - 12:45 pm

Featuring: Ashly Knox (Chief Marketing Officer at Henson Shaving), Austin Null (Chief Creator Officer at We Get It), Jennifer Brown ( Director of US Influencer Marketing & Talent Partnership at SHEIN) and more

The creator space has matured well past thinking scale is the only marker of success. It's clear that specialization is proving just as powerful. This session brings together creators, brands, and industry experts to explore the growing value of verticalized communities and niche audiences. Through real-world case studies and strategic insights, speakers will examine how specialized creators are driving measurable impact, building deeper engagement, and delivering distinct value within larger brand ecosystems. From B2B to beauty to booktok, we’ll unpack what makes niche influence so effective — and how platforms and partners are evolving to support it.

Participants


Industry Track

How I Built This: Org Charts, Operational Strategies, and More

Duration: 1 hour

Location: Ballroom E

Friday, June 20

12:00 pm - 1:00 pm

Featuring: Adrian Lurie (CEO at Dragonfruit), Anthony Po, Austin Null (Chief Creator Officer at We Get It) and more

Building a successful channel or company requires a smartly structured operation that keeps the content flowing and the business growing. In this session, leading creators and executives pull back the curtain on how they’ve built and scaled their operations, from hiring key roles to designing workflows that balance creativity with efficiency. Don’t miss this rare opportunity to learn about the org structures, operational practices, and leadership strategies powering success in creator-first world.

Participants


Creator Track

Balancing Being a Creator and What's Next? (Mentorship Series)

Duration: 1 hour

Location: Room 209B (Mentorship)

Friday, June 20

5:00 pm - 6:00 pm

Featuring: Austin Null

VidCon Creator Track mentorship sessions are smaller, more intimate gatherings capped at 19 attendees. These sessions offer a closed-door, roundtable format with an industry professional, giving creator attendees a chance to ask specific questions and engage in open discussions that aren’t possible in larger panel or workshop settings.

Participants


Creator Track

The Anatomy of a Deal: The Agent. The Creator. The Brand.

Duration: 45 minutes

Location: Room 207CD

Saturday, June 21

11:15 am - 12:00 pm

Featuring: Ali Spagnola, Austin Null, Lee Stewart and more

This session takes you inside the intricate ecosystem that brings brands and creators together and shows you the details you often don't get to see.

Participants