VidCon Anaheim

William August is a hands-on Creative Director and CEO of Outlandish Group with expertise in marketing, creative strategy, business development, SNS platform partnerships, short video production and livestream e-commerce. Through strategic foresight, drive, and determination, he built a strong foundation for his successful company Outlandish.\n\nIn 2015, William started his online KOL career and was the first Westerner on Chinese video platforms to connect with Chinese audiences in fluent Chinese. He has grown from a one-man start-up to a growing team of creative and technical professionals.\n\nOver the years, William has diversified from his own social media channel into helping brands, governments and other influencers manage, grow and make sales on SNS platforms all over the world.\n\nAs a leader and a creative innovator, alongside his high-performance team, William continues to strategically and organically grow their portfolio of clients internationally.

Industry Track

Brands & Creators: New Dynamics for a Mature Creator Economy

Duration: 1 hour

Location: Room 304AB

Thursday, June 19

3:55 pm - 4:55 pm

Tag: Creator Companies & Careers, Marketing

Featuring: Adam Rose, Ally Anderson, Ashly Knox and more

The most successful brand-creator partnerships are built on shared purpose and creative trust, but getting there isn’t always easy. In this session, leading brands and creators explore the mindset shift required to build true partnerships: why creators need to understand the “why” behind campaigns, how brands can support without micromanaging, and what it takes to create content that’s both strategic and authentic. We’ll examine the operational and relational dynamics that drive better outcomes and unpack what it means to treat creators as co-producers with meaningful narrative influence.

Participants