Maggie Walsh
Head of Strategy
GLOW
Maggie Walsh is an award-winning strategist and marketer with experience at record labels, television networks, and creative agencies. She’s passionate about fandom and cultural strategy, and has led teams behind work for Oreo, Jägermeister, Paramount+, and the Paris Olympics. She currently heads strategy at GLOW, an independent creative agency.
Industry Track
From Viral Moments to Sustainable Business Models
Duration: 45 minutes
Location: Room 304CD
Thursday, June 19
2:00 pm - 2:45 pm
Featuring: Andy Neal (Creator), Anthony Po, Caitlin Campbell (Founder at Street Brew Coffee) and more
Breakout moments can spark a following, but what keeps the lights on is everything that comes after. In a world where 15 minutes of fame now lasts closer to 15 seconds, how are creators translating virality into lasting connection and commercial viability? In this candid panel, creators share the strategies they’ve used to turn fleeting attention into long-term value. From cultivating loyal communities to launching revenue-generating ventures, they’ll unpack what it really takes to move beyond the spike — and how to avoid chasing momentum at the expense of sustainability.
Participants