Anaheim Convention Center | June 19 – 21 | Buy Your Tickets Now!

Industry Track Schedule

Full Schedule Industry Track Schedule

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Community Track Creator Track Industry Track

Registration

Duration: 8 hours

Location: Hall E

Wednesday, June 18

11:00 am – 7:00 pm

Industry Track

Industry Track Welcome Reception

Duration: 2 hours

Location: Hilton Lanai Deck

Wednesday, June 18

5:00 pm – 7:00 pm

Welcome, Industry Track attendees! Kick off VidCon with a drink, new friends, and colleagues on Wednesday, June 18 at the Hilton Anaheim on the Lanai Deck.

Community Track Creator Track Industry Track

Registration

Duration: 11 hours

Location: Hall E

Thursday, June 19

8:00 am – 7:00 pm

Industry Track

Industry HQ: Lounge, Booths, and Networking

Duration: 8 hours 30 minutes

Location: Ballroom CD (Industry HQ)

Thursday, June 19

9:00 am – 5:30 pm

Welcome to Industry HQ, your one-stop shop for networking, mingling, and recharging. Industry HQ includes:\nThe Industry Track Lounge — This is a space where Industry Track attendees can recharge, network, collaborate, and chat about the latest happenings at VidCon!\nIndustry Track Booths – Come check out activations by Booth #1: Acquistion.com, BCMA, Globalize.me, Oopmh, Streak, Tubular, and YouTube!\nNetworking via the Vidcon App – Networking is core to VidCon’s Industry Track experience, and the official VidCon app has everything you need to make networking easy and efficient! You will be able to request meetings with other attendees and schedule time to meet right here in Industry HQ. The full schedule is incorporated into the app to help you plan your meetings around the sessions you would like to attend.

Industry Track

The Next New Media Playbook: Winning in Today's Attention Economy

Duration: 40 minutes

Location: Room 304AB

Thursday, June 19

9:40 am – 10:20 am

Featuring: Cenk Uygur (TYT Founder at TYT), Hernan Lopez (Founder at Owl & Co), Matt Gielen (CEO at Silver Berry Studios) and more

Consumer attention is a moving target, shaped by converging formats — like video podcasts and connected TV — and the sheer volume of options available to audiences. As media consumption splinters across screens, one thing is clear: the next great convergence isn’t happening on cable or broadcast —it’s happening in the apps that now anchor our living rooms. So what does it take to compete for the most precious resource of all: time and attention? This session brings together pioneers who helped define the current media era to unpack what’s next. From the collapse of traditional TV to the rise of super apps and AI-fueled personalization, we’ll explore how viewing behavior is consolidating as the ecosystem fragments — and what that means for the future of creators, platforms, and advertisers.

Participants

Cenk Uygur

TYT Founder

TYT

Hernan Lopez

Founder

Owl & Co

Matt Gielen

CEO

Silver Berry Studios

Randall Rothenberg

Limited Partner

Randall, Ltd.

Industry Track

Running The Playbook: Top Operators on Executing at Scale

Duration: 40 minutes

Location: Ballroom AB (Industry Mainstage)

Thursday, June 19

9:40 am – 10:20 am

Featuring: Amanda Perelli (Creator Economy Reporter), Kevin Daigle (Chief Operating Officer at Lunar X), Ryan Riggs (Chief Operating Officer at King Studio) and more

Several years into the development of this critical leadership role, it’s officially time to level up the “Creator Company COO” conversation. This session focuses on where the function stands today — building scalable operational strategies, approaching growth beyond organic momentum, expanding into new verticals, and pursuing creative JVs, partnerships, and more. Hear from top operators on how they’ve moved from building the playbook to actively running it, optimizing how a creator company operates and grows from here.

Participants

Amanda Perelli

Creator Economy Reporter

Kevin Daigle

Chief Operating Officer

Lunar X

Ryan Riggs

Chief Operating Officer

King Studio

Zach Miller

President

Bucketsquad

Industry Track

Beyond Entertainment: How Creators are Reshaping Education

Duration: 45 minutes

Location: Room 304CD

Thursday, June 19

9:45 am – 10:30 am

Featuring: Adam Aleksic (Linguistics Creator at Etymology Nerd), Adrian Lurie (CEO at Dragonfruit), Astro Alexandra and more

The rise of digital creators has transformed education, making learning more dynamic, accessible, and engaging for audiences of all ages. This discussion explores how creators are integrating storytelling, interactive media, and social platforms to make complex subjects more approachable and inspire self-directed learning. Experts in creator-led education will share how they navigate credibility, audience trust, and platform dynamics while balancing entertainment with education.

Participants

Adam Aleksic

Linguistics Creator

Etymology Nerd

Adrian Lurie

CEO

Dragonfruit

Astro Alexandra

Chubbyemu

Dr. Sandra Lee (aka Dr. Pimple Popper)

Industry Track

YouTube Decoded: The Experts Guide to the Algorithm (presented by YouTube)

Duration: 45 minutes

Location: Room 304AB

Thursday, June 19

10:00 am – 10:45 am

Featuring: Jenny Hoyos, Rene Ritchie (YouTube Creator Liaison at YouTube), Todd Beaupré (Sr. Director, Growth & Discovery at YouTube)

Crack the code on YouTube’s algorithms for 2025 — from Shorts to TV, AI to multi-language. This masterclass will demystify how YouTube’s recommendation system works and how creators can use it to grow their audiences and businesses in today’s hyper-competitive media landscape

Participants

Jenny Hoyos

Rene Ritchie

YouTube Creator Liaison

YouTube

Todd Beaupré

Sr. Director, Growth & Discovery

YouTube

Industry Track

Creator & Social Marketing Case Studies

Duration: 1 hour

Location: Ballroom E

Thursday, June 19

10:00 am – 11:00 am

Featuring: Brad May (SVP, Creative & Strategy at Reach Agency), Clinton Thodos (Senior Manager, Social at Tinder), Emily Singer (Senior Director of Strategy at Reach Agency) and more

This series of real-world case studies highlights how brands are approaching creator and social marketing with more strategic intent and measurable outcomes. Learn how Tinder, Glamnetics, The Young Turks, Natural Vitality, and more shaped strategy, executed across platforms, and measured outcomes — plus what they learned along the way.

Participants

Brad May

SVP, Creative & Strategy

Reach Agency

Clinton Thodos

Senior Manager, Social

Tinder

Emily Singer

Senior Director of Strategy

Reach Agency

Esther Hwang

Sr Director of Growth

Glamnetic

Misbah Uraizee

CEO & Co-Founder

Nectar Social

Praveen Singh

Chief Marketing Officer

TYT

Ryan Ku

Managing Director

Movers+Shakers

Industry Track

The New Rules Reshaping Family Content

Duration: 45 minutes

Location: Room 304AB

Thursday, June 19

10:45 am – 11:30 am

Featuring: Alyson Stoner (Entertainer), Fortesa Latifi (Journalist), Larry Shapiro (CEO at The Creator Society) and more

A wave of new legislation — from California’s SB764 and AB1880 to emerging policies in Utah, Illinois, and New York — is redefining what it means to create content featuring kids. This session unpacks the fast-evolving legal frameworks now governing the family influencer space, focusing on compensation, privacy, and platform responsibility. We’ll explore how these policies build on COPPA, what might be coming next, and how broader cultural shifts — like school-based device restrictions, concerns about algorithmic exposure, and the rise of mindful media consumption — are converging to reshape how kids engage with and appear in online content.

Participants

Alyson Stoner

Entertainer

Fortesa Latifi

Journalist

Larry Shapiro

CEO

The Creator Society

Leslie Morgan

Owner

Every Problem Solved

Matthew Gilbert-Aranoff

Partner

Fulton Management

Shaine Griffin

Director, Contract Strategic Initiatives & Podcasts

SAG-AFTRA

Industry Track

Creator-Led Brands: PepsiCo's FLVR & Winning Gen Z on YouTube

Duration: 30 minutes

Location: Ballroom AB (Industry Mainstage)

Thursday, June 19

10:45 am – 11:15 am

Featuring: James Clarke (Sr. Director Digital & Social at PepsiCo), Kate Stanford (VP YouTube Marketing at YouTube), Theresa Gaarde (Head of Partnerships and Sales at Popular Pays by Lightricks) and more

How did PepsiCo Foods successfully pivot its entire portfolio and captivate a new generation of consumers? Enter FLVR, the company’s groundbreaking creator-led brand. This panel will explore the strategic blueprint behind FLVR’s meteoric rise, from identifying burgeoning food trends and the Chaos Cooking movement to embracing the unique power of YouTube creators. This is a must-attend session for brands seeking to master creator partnerships, leverage YouTube to build deeper relationships with audiences, and achieve significant market impact.

Participants

James Clarke

Sr. Director Digital & Social

PepsiCo

Kate Stanford

VP YouTube Marketing

YouTube

Theresa Gaarde

Head of Partnerships and Sales

Popular Pays by Lightricks

Trevor Evarts

Trevor Evarts

Trevor Evarts

Industry Track

Protecting Creators in the Age of AI

Duration: 45 minutes

Location: Room 304CD

Thursday, June 19

11:00 am – 11:45 am

Featuring: Anita K. Sharma, Sharma Law PLLC (Founder, Sharma Law PLLC at Sharma Law PLLC), Chelsey Mori (Founder at Unbound Legal), Merlyne Jean-Louis (Partner at Pierson Ferdinand) and more

The AI explosion comes with real challenges as creators face mounting risks to their identity, intellectual property, and brand integrity. This session brings together legal experts to examine the growing need for safeguards in an era where deepfakes, voice clones, and unauthorized likenesses can be generated and circulated at scale. We’ll explore the legal gray areas around AI-generated content, the role of trademarks and right-of-publicity laws in protecting creator identity, and what new frameworks are needed to preserve creative control and commercial value. With platforms still catching up and regulation in flux, the conversation will focus on the real-world implications and what creators and companies can do now to protect themselves.

Participants

Anita K. Sharma, Sharma Law PLLC

Founder, Sharma Law PLLC

Sharma Law PLLC

Chelsey Mori

Founder

Unbound Legal

Merlyne Jean-Louis

Partner

Pierson Ferdinand

Pablo Segarra, Esq.

Intellectual Property Attorney

Trademarkia

Industry Track

Transforming Legacy Channels & Talent into Media Companies with Lasting Legacies

Duration: 45 minutes

Location: Ballroom AB (Industry Mainstage)

Thursday, June 19

11:15 am – 12:00 pm

Featuring: Alessandra Catanese (CEO at Smosh), Brian Flanagan (President at Mythical Entertainment), Ian Hecox and more

What does it take to turn a legacy channel into a lasting media company? Short answer: a lot more than just content. It takes operational discipline, brand architecture, IP development, and a long-term vision for growth that preserves the core DNA that fans expect. Join creative and operational leaders from Mythical and SMOSH — two of the most successful creator-led enterprises — for a candid conversation about evolving from channels into companies built to endure.

Participants

Alessandra Catanese

CEO

Smosh

Brian Flanagan

President

Mythical Entertainment

Ian Hecox

Jim Louderback

Editor and CEO

Inside the Creator Economy

Stevie Wynne Levine

Chief Creative Officer

Mythical

Industry Track

Data, Discovery & Monetization: What’s Next for Podcasting'

Duration: 45 minutes

Location: 303 AB

Thursday, June 19

11:30 am – 12:15 pm

Featuring: Casey Adams (Founder & CEO at Listener.com), Jonas Woost (Co-founder at Bumper), Seth Silvers (CEO & Lead Strategist at Story On Media) and more

Podcasting is deeply embedded in the creator economy, but its data landscape remains opaque. This session unpacks the mechanics of podcast analytics ‘ what platforms actually track (and what they don’t), what advertisers value, and how discovery and distribution strategies impact monetization. We’ll clarify key differences between podcast and video metrics, challenge common misconceptions (downloads ‘ streams), and explore how creators can use data more strategically, whether they lead with audio or video. Expect clear definitions, sharp case studies, and a candid look at evolving measurement standards shaping the future of audio.

Participants

Casey Adams

Founder & CEO

Listener.com

Jonas Woost

Co-founder

Bumper

Seth Silvers

CEO & Lead Strategist

Story On Media

Stephanie Arakelian

Podcast Marketing & Audience Development Specialist

Impact Theory

Industry Track

The Next Generation of Storytellers Partner with Marketers of All Sizes on the Streaming Stage (presented by NBCUniversal)

Duration: 45 minutes

Location: Room 304AB

Thursday, June 19

12:00 pm – 12:45 pm

Featuring: Daren Vongirdner (Creato and Executive Producer, Director, and Writer at Peacock’s ‘People Like Me’), Katie Florence (Creator and Executive Producer at Peacock’s ‘The Kouncil’), Marie Denning (Vice President, Brand Partnerships at NBCUniversal Advertising & Partnerships)

Join NBCUniversal in exploring the power of storytelling by bringing social-first creators’ unique perspectives and engaged fandoms to long-form premium video on Peacock. NBCU will also spotlight the opportunity for marketers of all sizes to invest in a wide range of authentic content spanning genres and formats. Attendees will hear how brands can collaborate with a leading media and entertainment publisher to unlock new creative opportunities with next-gen storytellers to drive measurable results across platforms.

Participants

Daren Vongirdner

Creato and Executive Producer, Director, and Writer

Peacock’s 'People Like Me'

Katie Florence

Creator and Executive Producer

Peacock’s 'The Kouncil'

Marie Denning

Vice President, Brand Partnerships

NBCUniversal Advertising & Partnerships

Industry Track

The Outsized Impact of Niche Creators

Duration: 40 minutes

Location: Room 304CD

Thursday, June 19

12:05 pm – 12:45 pm

Featuring: Ashly Knox (Chief Marketing Officer at Henson Shaving), Austin Null (Chief Creator Officer at We Get It), Jennifer Brown ( Director of US Influencer Marketing & Talent Partnership at SHEIN) and more

The creator space has matured well past thinking scale is the only marker of success. It’s clear that specialization is proving just as powerful. This session brings together creators, brands, and industry experts to explore the growing value of verticalized communities and niche audiences. Through real-world case studies and strategic insights, speakers will examine how specialized creators are driving measurable impact, building deeper engagement, and delivering distinct value within larger brand ecosystems. From B2B to beauty to booktok, we’ll unpack what makes niche influence so effective — and how platforms and partners are evolving to support it.

Participants

Ashly Knox

Chief Marketing Officer

Henson Shaving

Austin Null

Chief Creator Officer

We Get It

Jennifer Brown

Director of US Influencer Marketing & Talent Partnership

SHEIN

Sidney Raskind

Content Creator

Nokind Media INC.

Sophie Lightning Jamison

Content Creator Talent Acquisition Specialist

Cookpad

SoupTimmy

Industry Track

Bluesky’s Bet on Open Ecosystems & Creator Self-Determination

Duration: 30 minutes

Location: Ballroom AB (Industry Mainstage)

Thursday, June 19

12:30 pm – 1:00 pm

Featuring: Angela Yang (Culture Reporter at NBC News), Rose Wang (COO at Bluesky Social)

Bluesky COO, Rose Wang unpacks the platform’s ambitious vision for a more open, user-directed social web where algorithmic choice, monetization, and even audience ownership are placed in the hands of creators and communities. From offering 50,000+ customizable feeds to building monetization without relying on ads, Bluesky is rewriting the rules of what a social platform can be. Find out how they’re shifting the balance of power in the creator economy in this candid conversation.

Participants

Angela Yang

Culture Reporter

NBC News

Rose Wang

COO

Bluesky Social

Industry Track

Black & Viral: The Business of Influence (presented by NAACP and The Webby Awards)

Duration: 30 minutes

Location: 303 AB

Thursday, June 19

12:45 pm – 1:15 pm

Featuring: Brooke Berry (Head of Creator Development at Snapchat), Chantal Rochelle (Director, Influencer Marketing at Warner Bros. Pictures), Jordana Jarrett (Head of Content at The Webby Awards) and more

From brand deals to algorithm battles, Black creators are shaping culture while navigating a digital landscape that doesn’t always reciprocate. Join moderator Vanessa Mbonu (NAACP) in conversation with industry leaders Chantal Rochelle (Warner Bros. Discovery), Jordana Jarret (The Webby Awards) and Brooke Berry (Snap Inc.) as they unpack the current state of the creator economy, the unique challenges Black influencers face, and the powerful opportunities on the horizon. This candid panel will explore how platforms, brands, and creatives can work together to build an ecosystem where Black voices are not just included, but amplified, protected, and paid.

Participants

Brooke Berry

Head of Creator Development

Snapchat

Chantal Rochelle

Director, Influencer Marketing

Warner Bros. Pictures

Jordana Jarrett

Head of Content

The Webby Awards

Vanessa Mbonu

VP, Marketing

NAACP

Industry Track

Metrics that Matter in a Mature Creator Economy

Duration: 1 hour

Location: Ballroom E

Thursday, June 19

1:05 pm – 2:05 pm

Featuring: Ally Anderson (Director of Strategy & Insights, Brand Partnerships at LTK), Fernando Parnes (CEO at super.fans), Gwen Miller (Sr. Director, Creator Growth at Mythical Entertainment) and more

Short, rapid-fire talks that spotlight overlooked performance indicators – from sentiment analysis and always-on social listening to thumbnail experimentation and multi-platform audience mapping. Each speaker will unpack a specific, data-backed method that is reshaping content strategy, brand deals, or platform growth. Go beyond surface-level analytics and leave with an upgraded playbook for smarter, more predictive ways to measure what’s working and why.

Participants

Ally Anderson

Director of Strategy & Insights, Brand Partnerships

LTK

Fernando Parnes

CEO

super.fans

Gwen Miller

Sr. Director, Creator Growth

Mythical Entertainment

Josiah Hritsko

Director of Digital Strategy

Theorist Inc.

Michael Lim

Director of Media

Acquisition.com

Sophie Lightning Jamison

Content Creator Talent Acquisition Specialist

Cookpad

Industry Track

MLA and the Instant Globalization of Content

Duration: 40 minutes

Location: Room 304AB

Thursday, June 19

1:05 pm – 1:45 pm

Featuring: Clayton Jacobs (CEO at CreatorDB), Eyal Baumel (Founder at Flywheel), Jacob Hindley (Head of Production at Stay Wild) and more

As creators and platforms invest in tools that reduce friction and make content truly borderless, the ability to unlock global reach is becoming more accessible. But with opportunity comes complexity: cultural nuance, audience fragmentation, and varying platform dynamics all shape how content resonates across markets. This raises the question: just because you can, does that mean you should? This session explores the growing role of machine language adaptation (MLA) in removing linguistic barriers and enabling content to travel farther, faster. What does it take to truly globalize content? What’s working, what’s getting lost in translation, and how can creators and companies navigate the economic and editorial trade-offs of international growth?

Participants

Clayton Jacobs

CEO

CreatorDB

Eyal Baumel

Founder

Flywheel

Jacob Hindley

Head of Production

Stay Wild

Jaeyoon Ko

Head of Strategic Partnerships

adoba

Jim Louderback

Editor and CEO

Inside the Creator Economy

Industry Track

From Viral Moments to Sustainable Business Models

Duration: 45 minutes

Location: Room 304CD

Thursday, June 19

2:00 pm – 2:45 pm

Featuring: Andy Neal (Creator), Anthony Po, Caitlin Campbell (Founder at Street Brew Coffee) and more

Breakout moments can spark a following, but what keeps the lights on is everything that comes after. In a world where 15 minutes of fame now lasts closer to 15 seconds, how are creators translating virality into lasting connection and commercial viability? In this candid panel, creators share the strategies they’ve used to turn fleeting attention into long-term value. From cultivating loyal communities to launching revenue-generating ventures, they’ll unpack what it really takes to move beyond the spike — and how to avoid chasing momentum at the expense of sustainability.

Participants

Andy Neal

Creator

Anthony Po

Caitlin Campbell

Founder

Street Brew Coffee

Maggie Walsh

Head of Strategy

GLOW

Industry Track

Globalize.Me: The Creator’s Playbook for Scaling Worldwide (presented by Iyuno)

Duration: 45 minutes

Location: Room 304AB

Thursday, June 19

2:00 pm – 2:45 pm

Featuring: Blake Dempsey (VP, Partnerships and Strategy at globalize.me), Luke Hale (Head of Media at Mark Rober / CrunchLabs)

Discover how top creators are using localization to 10x their audience and revenue by expanding into global markets. In this session, you’ll get the ultimate playbook for taking your content worldwide—what works, what doesn’t, and how to scale smart—featuring a live Q&A with Luke Hale, Head of Media for Mark Rober.

Participants

Blake Dempsey

VP, Partnerships and Strategy

globalize.me

Luke Hale

Head of Media

Mark Rober / CrunchLabs

Industry Track

Creators, Platforms & Power: How Social Media is Reshaping News and Public Discourse

Duration: 45 minutes

Location: Ballroom AB (Industry Mainstage)

Thursday, June 19

2:15 pm – 3:00 pm

Featuring: Aaron Parnas, Adam Aleksic (Linguistics Creator at Etymology Nerd), Galen Stocking (Senior Computational Social Scientist at Pew Research Center) and more

The way people consume news and engage with politics is shifting fast, with social platforms—and the individuals on them—reshaping public understanding of critical issues. This two-part session explores how creators are stepping into a role once dominated by legacy media.First, Galen Stocking of Pew Research shares new data on why—and which—audiences are turning to creators for news. Then, a panel of influential creators unpacks the responsibilities and challenges of delivering accurate information in an era of algorithmic bubbles and viral misinformation, and how they’re using their platforms to drive civic engagement and public discourse.

Participants

Aaron Parnas

Adam Aleksic

Linguistics Creator

Etymology Nerd

Galen Stocking

Senior Computational Social Scientist

Pew Research Center

Hank Green

Hassan Khadair

Director

Creators for Peace

Loren Piretra

CMO & Strategic Advisor

LP HQ

Taylor Lorenz

Journalist

User Mag

V Spehar (@Underthedesknews)

Industry Track

Hidden Monetization Strategies for a Mature Creator Economy

Duration: 55 minutes

Location: 303 AB

Thursday, June 19

2:25 pm – 3:20 pm

Featuring: Hazem Dawani (CEO at GigaStar), Jerry Won (Founder at World Class Speakers), Joe Stearn (Snr. Manager, Head of Audience Development at NBCUniversal) and more

This fast-paced series of talks spotlights highly effective monetization plays that rarely get coverage in the trades or on industry stages. Discover the under-the-radar strategies creators and their partners are using to drive impact above the line by unlocking revenue where others aren’t looking.

Participants

Hazem Dawani

CEO

GigaStar

Jerry Won

Founder

World Class Speakers

Joe Stearn

Snr. Manager, Head of Audience Development

NBCUniversal

Marnie Conway

CEO

Ajenda by Dr. Jen Ashton

Miles Sellyn

VP of Partnerships

Rare Days

Mr. Hand Pay

YouTube Creator

Mr. Hand Pay YouTube Channel

Peter Hollens

Founder & CEO

Peter Hollens

Rian Bosak

CEO

SuperBam

Vira Slyvinska

Head of Impact and Global Business Development

AIR Media-Tech

Industry Track

Creator Product Trends: A Fireside Chat with Cassey Ho

Duration: 30 minutes

Location: Ballroom E

Thursday, June 19

3:15 pm – 3:45 pm

Featuring: Cassey Ho (Blogilates) (CEO & Head Designer, POPFLEX at POPFLEX), Lisa Berlin Wright (Head of Licensing at Bonkers Toys)

This conversation explores how Cassey evolved from a solo content creator into the CEO of 2 fast-growing, founder-led 8-figure brands—sharing the lessons she’s learned about building a defensible business through IP protection, retail negotiations, and long-term brand strategy. This session is designed for creators and operators looking to understand what it takes to level up from DTC experimentation to a long-term brand strategy that includes both owned and licensed products.

Participants

Cassey Ho (Blogilates)

CEO & Head Designer, POPFLEX

POPFLEX

Lisa Berlin Wright

Head of Licensing

Bonkers Toys

Industry Track

Maker Mode, Founder Mode, Leader Mode

Duration: 40 minutes

Location: Room 304CD

Thursday, June 19

3:15 pm – 3:55 pm

Featuring: Cherie Brooke Luo (Co-founder, Podcast Host, CEO at SISTERS Worldwide), Jean Luo (Founder at SISTERS Worldwide), Josh Zimmerman (CEO at Creator Coach®) and more

Success in today’s creator economy means being a multi-hyphenate by design. How do you strike the right balance between being the face of your brand and the force behind it? This workshop explores how creators navigate the ongoing shift between creative output, operational oversight, and executive decision-making.

Participants

Cherie Brooke Luo

Co-founder, Podcast Host, CEO

SISTERS Worldwide

Jean Luo

Founder

SISTERS Worldwide

Josh Zimmerman

CEO

Creator Coach®

Shira Lazar

CEO/Co-Founder

What's Trending / Creators 4 Mental Health

Timothy Salmon

President

Catface / Aphmau

Industry Track

Rewriting the Playbook: How Creators Are Shaping the Future of Sports Media

Duration: 1 hour

Location: Ballroom AB (Industry Mainstage)

Thursday, June 19

3:30 pm – 4:30 pm

Featuring: Alexis Ramos (Co-President at 16th Sports), Anthony Hamilton Jr, Courtney Hirsch (CEO at Jomboy Media) and more

The traditional model of sports coverage is being upended by a new generation of creators who are turning personality-driven storytelling into a powerful engine for fandom and growth. From short-form commentary and behind-the-scenes content to creator-led leagues and hybrid ventures, the sports content ecosystem is evolving fast, and fans are showing up for it. This session brings together architects behind some of today’s most forward-thinking sports media businesses to explore how they’re capturing next-gen attention, building communities that extend far beyond the game, and monetizing through smart, connected IP. We’ll unpack how creator-led models are influencing engagement, distribution, and business strategy to identify what it takes to stay relevant in a landscape where the highlight reel is just the beginning.

Participants

Alexis Ramos

Co-President

16th Sports

Anthony Hamilton Jr

Courtney Hirsch

CEO

Jomboy Media

Luka Dukich

Vice President, Content

Chicago Bulls

Zach Miller

President

Bucketsquad

Industry Track

Brands & Creators: New Dynamics for a Mature Creator Economy

Duration: 1 hour

Location: Room 304AB

Thursday, June 19

3:55 pm – 4:55 pm

Featuring: Adam Rose, Ally Anderson (Director of Strategy & Insights, Brand Partnerships at LTK), Ashly Knox (Chief Marketing Officer at Henson Shaving) and more

This two-part session explores the evolving dynamics between brands and creators. First, LTK and Northwestern University’s Retail Analytics Council present key findings from The CMO’s Creator Guide 2025, a study of senior marketing leaders that reveals how creator-led content is outperforming traditional strategies and reshaping full-funnel marketing. The presentation is followed by a panel of influential creators and brand leaders who unpack what it takes to build partnerships rooted in shared purpose and creative trust. Together, they’ll examine the operational and relational dynamics that drive stronger outcomes — and what it really means to treat creators as co-producers with narrative influence.

Participants

Adam Rose

Ally Anderson

Director of Strategy & Insights, Brand Partnerships

LTK

Ashly Knox

Chief Marketing Officer

Henson Shaving

Frank Dudley

Northwestern University Lecturer

Northwestern University

Grace Wells

Commercial Video Creator

Jennifer Brown

Director of US Influencer Marketing & Talent Partnership

SHEIN

Sidney Raskind

Content Creator

Nokind Media INC.

William August

Chief Executive Officer

Outlandish

Industry Track

Beyond the Merch Drop: Paths to Product Success

Duration: 30 minutes

Location: Ballroom E

Thursday, June 19

4:15 pm – 4:45 pm

Featuring: Angel Merino, Daniel Ortiz (VP/GM at Bucketsquad), Lisa Berlin Wright (Head of Licensing at Bonkers Toys) and more

The product economy isn’t one-size-fits-all. For some creators, success means owning the entire DTC experience; for others, it’s about scaling through retail or licensing. This session opens with a mapping of two key models—direct-to-consumer and licensing—and then dives into real-world examples from creators at various stages of the product journey. Panelists will share how they developed their offerings, what metrics mattered most, and how they navigated decisions like production, pricing, and platform selection.

Participants

Angel Merino

Daniel Ortiz

VP/GM

Bucketsquad

Lisa Berlin Wright

Head of Licensing

Bonkers Toys

Will Hanisch

Partner GreenRoom Legal LLC

GreenRoom Legal LLC

Industry Track

Industry Track Reception presented by The Hollywood Reporter

Duration: 2 hours

Location: Ballroom CD (Industry HQ)

Thursday, June 19

5:00 pm – 7:00 pm

Community Track Creator Track Industry Track

Registration

Duration: 10 hours

Location: Hall E

Friday, June 20

8:00 am – 6:00 pm

Industry Track

Industry HQ: Lounge, Booths, and Networking

Duration: 8 hours 30 minutes

Location: Ballroom CD (Industry HQ)

Friday, June 20

9:00 am – 5:30 pm

Welcome to Industry HQ, your one-stop shop for networking, mingling, and recharging. Industry HQ includes:\nThe Industry Track Lounge — This is a space where Industry Track attendees can recharge, network, collaborate, and chat about the latest happenings at VidCon!\nIndustry Track Booths – Come check out activations by Booth #1: Acquistion.com, BCMA, Globalize.me, Oopmh, Streak, Tubular, and YouTube!\nNetworking via the Vidcon App – Networking is core to VidCon’s Industry Track experience, and the official VidCon app has everything you need to make networking easy and efficient! You will be able to request meetings with other attendees and schedule time to meet right here in Industry HQ. The full schedule is incorporated into the app to help you plan your meetings around the sessions you would like to attend.

Industry Track

Mapping the Modern Creator Economy: Trends, Tensions, and What Comes Next

Duration: 20 minutes

Location: Ballroom AB (Industry Mainstage)

Friday, June 20

9:30 am – 9:50 am

Featuring: Ollie Forsyth (Founder at New Economies)

The creator economy has undeniably evolved into a defining force across media, commerce, and culture, but beneath the surface, the landscape is growing more complex. Platform volatility, shifting monetization models, and AI-driven disruption are all reshaping the rules. This insight-rich presentation unpacks the key trends shaping today’s creator ecosystem and examines the underlying forces that will define where it goes next.

Participants

Ollie Forsyth

Founder

New Economies

Industry Track

Blurred Lines: Rethinking the Relationship Between Traditional & Digitally Native Entertainment

Duration: 45 minutes

Location: Room 304CD

Friday, June 20

9:45 am – 10:30 am

Featuring: Adam Rose, Bernie Su (Creator/Producer), Kalen Allen and more

The old distinctions between “digital” and “traditional” media are breaking down — fast. In a landscape where creators headline major studio projects, legacy networks develop influencer-first IP, and digital platforms fund original series, the definitions of entertainment are being redefined in real time. This session spotlights collaborations that defy categorization and examines what it takes to build successful, scalable entertainment in a world where distribution is democratized and audiences are co-creators.

Participants

Adam Rose

Bernie Su

Creator/Producer

Kalen Allen

Matt Gielen

CEO

Silver Berry Studios

Paul Telner

Head of Programming

Viral Nation

Thembi

Director, Social Content

The Shade Room

Industry Track

Audience Data You’re Not Watching… Yet (presented by Tubular Labs)

Duration: 45 minutes

Location: Room 304AB

Friday, June 20

9:45 am – 10:30 am

Featuring: Jill Nicholson (Chief Marketing Officer at Tubular Labs)

In a creator economy driven by constant change, the smartest moves come from seeing what others don’t. This data-packed session taps into exclusive insights from Tubular to uncover audience behaviors across YouTube, TikTok, Instagram, and Facebook that most creators and brands are overlooking. From rising formats to shifting demographic engagement, we’ll spotlight the trends quietly reshaping the digital landscape. Designed for industry leaders, marketers, and platform strategists, this session delivers clear takeaways and actionable foresight to help you navigate what’s next — and stay ahead of it.

Participants

Jill Nicholson

Chief Marketing Officer

Tubular Labs

Industry Track

Audience Data You're Not Watching… Yet (presented by Chartbeat)

Duration: 45 minutes

Location: Room 304AB

Friday, June 20

9:45 am – 10:30 am

Featuring: Jill Nicholson (Chief Marketing Officer at Tubular Labs)

In a creator economy driven by constant change, the smartest moves come from seeing what others don’t. This data-packed session taps into exclusive insights from Tubular to uncover audience behaviors across YouTube, TikTok, Instagram, and Facebook that most creators and brands are overlooking. From rising formats to shifting demographic engagement, we’ll spotlight the trends quietly reshaping the digital landscape. Designed for industry leaders, marketers, and platform strategists, this session delivers clear takeaways and actionable foresight to help you navigate what’s next — and stay ahead of it.

Participants

Jill Nicholson

Chief Marketing Officer

Tubular Labs

Industry Track

Capital Flows and Creator Economics: VC, PE, M&A and More!

Duration: 1 hour 5 minutes

Location: Ballroom AB (Industry Mainstage)

Friday, June 20

9:50 am – 10:55 am

Featuring: Alex Kaplunov (Co-founder at Breeze Financial), Billy Parks (Venture Partner at Slow Creator Fund), Chris Erwin (Founder at RockWater) and more

As the creator economy matures, so do the ways capital flows into and through the ecosystem. This fast-paced session features presentations from industry experts in venture capital, private equity, creator financing, and mergers and acquisitions. How are funding strategies evolving as the market becomes more sophisticated? What should creators, founders, and investors expect as the next wave of economic disruption reshapes the industry? Each segment explores a unique perspective — from direct investments in creators and startups to emerging lending platforms to the latest in strategic acquisitions and consolidation strategies.

Participants

Alex Kaplunov

Co-founder

Breeze Financial

Billy Parks

Venture Partner

Slow Creator Fund

Chris Erwin

Founder

RockWater

Elizabeth Zavoyskiy

Director

MEP Capital

James Creech

Founder

Quartermast Advisors

Jay Kirsch

Partner

Oaklins DeSilva Phillips

Industry Track

Dearly Departed: Lessons from Defunct Platforms

Duration: 45 minutes

Location: 303 AB

Friday, June 20

10:15 am – 11:00 am

Featuring: Meredith Levine (Fanthropologist at Random Machine), Sidney Raskind (Content Creator at Nokind Media INC.)

Those who don’t learn from the past are doomed to repeat it. Part tongue-in-cheek memorial and part serious history lesson, this session examines defunct platforms and older media so today’s content creators and media strategists can build an informed tomorrow. What can we learn from Vine, AIM, Quibi, and even the early days of network television? Come find out!

Participants

Meredith Levine

Fanthropologist

Random Machine

Sidney Raskind

Content Creator

Nokind Media INC.

Industry Track

From Workflow to Revenue: AI Business Impact Case Studies

Duration: 1 hour

Location: Ballroom E

Friday, June 20

10:30 am – 11:30 am

Featuring: Abbie Sheppard (VP of Creator Strategy at Agentio), Fernando Parnes (CEO at super.fans), Hardik Jagda (Founder, CEO & Chairman at Proximity Works) and more

While much of the AI conversation focuses on creative output, some of the most transformative applications are happening behind the scenes. This session presents a series of case studies highlighting how creators and their teams are using AI to streamline operations, uncover insights, and unlock new revenue opportunities — not in the future, but today.

Participants

Abbie Sheppard

VP of Creator Strategy

Agentio

Fernando Parnes

CEO

super.fans

Hardik Jagda

Founder, CEO & Chairman

Proximity Works

John Attanasio

CEO

Toonstar

Julia Moonves

SVP, Ad Sales & Brand Partnerships

pocket.watch

Megan Smith

Director, Media Strategy

Tecovas

Parker James

creator

Toonstar

Industry Track

TikTok LIVE: Leveraging the For You Feed to Build a Thriving Community (presented by TikTok Live)

Duration: 45 minutes

Location: Room 304AB

Friday, June 20

11:00 am – 11:45 am

Featuring: Joey Meehan (Business Development Lead at TikTok LIVE), Keith Dorsey (Talent manager at Youngguns ent), Veronica Zelle SHMedia/Digital Futures (Chief Creative Officer at SHM – Digital Futrues) and more

Join TikTok LIVE and leading creator agencies for a tactical session on unlocking the potential of LIVE content. This session delivers unmatched insights into building scalable monetization models, managing LIVE-first talent, and leveraging real-time engagement. Whether you represent a digital agency or lead creator operations, you’ll leave with actionable strategies and a deeper understanding of how TikTok LIVE supports long-term growth for professionals in the creator economy.

Participants

Joey Meehan

Business Development Lead

TikTok LIVE

Keith Dorsey

Talent manager

Youngguns ent

Veronica Zelle SHMedia/Digital Futures

Chief Creative Officer

SHM – Digital Futrues

Yannick Luna

US Creator Network Growth Lead

TikTok LIVE

Industry Track

How Creator Partnerships are Evolving

Duration: 40 minutes

Location: Room 304CD

Friday, June 20

11:00 am – 11:40 am

Featuring: Avi Gandhi (Founder at Creator Logic), Caley-Rae Pavillard (VP, Creators at ShopMy), Chris Rojas (Founder at Creator Growth Strategy) and more

The creator economy is evolving with emerging trends like AI, creator-led commerce, the rise of owned audiences, and platform uncertainty reshaping partnership strategies. Join industry veterans and rising stars as we explore developing trends for a tactical discussion on building scalable, sustainable creator partnerships that drive growth and ROI.

Participants

Avi Gandhi

Founder

Creator Logic

Caley-Rae Pavillard

VP, Creators

ShopMy

Chris Rojas

Founder

Creator Growth Strategy

Tyler Denk

CEO

beehiiv

Vinod Varma

Founder & CEO

Creator.co

Industry Track

Beyond the Algorithm: Creator-Owned Direct Distribution

Duration: 40 minutes

Location: 303 AB

Friday, June 20

11:20 am – 12:00 pm

Featuring: Alessandra Catanese (CEO at Smosh), Hannah Doyle (Writer at The Publish Press), Jacob Moncrief (Chief Operating Officer at Mythical Entertainment) and more

As creators navigate an increasingly complex digital landscape, traditional platform dependencies are giving way to more direct audience connections. This session explores how creators are taking control of their content distribution, building sustainable revenue streams, and creating deeper fan engagement. Featuring insights from leading creators and technology experts, we’ll dive into the emerging strategies that are transforming how digital talent monetizes and connects with their audiences.

Participants

Alessandra Catanese

CEO

Smosh

Hannah Doyle

Writer

The Publish Press

Jacob Moncrief

Chief Operating Officer

Mythical Entertainment

Jake Nishimura

Marketing Director

Kiswe

Industry Track

Creator-Led Studios Are the New Hollywood: Scaling IP, Revenue, and Purpose-Driven Storytelling with Dhar Mann Studios

Duration: 30 minutes

Location: Ballroom AB (Industry Mainstage)

Friday, June 20

11:30 am – 12:00 pm

Featuring: Brent Weinstein , Dhar Mann (Founder/Chairman at Dhar Mann Studios), Sean Atkins (CEO at Dhar Mann Studios)

The entertainment industry is undergoing a generational power shift. As traditional media grapples with fragmentation and contraction, creator-led studios are scaling in the opposite direction.

Dhar Mann Studios is one of the most powerful examples of this new era. With nearly 200 employees and a 125,000 sq ft studio in Burbank, DMS has become a case study in how a creator-born business can deliver not just viral content, but cultural impact, scale, and revenue, while staying mission-driven. That model now extends beyond Dhar. Through its creator services arm, 5th Quarter Agency, DMS helps other creators monetize their IP, reduce burnout, and generate new revenue streams without increasing overhead.

DMS Founder Dhar Mann, DMS CEO Sean Atkins, and David Freeman, Co-Head of Digital Media at CAA, unpack what this shift means for the future of the industry and share how creators can scale sustainable businesses, unlock new monetization opportunities, and drive the next wave of collaboration between traditional and digital entertainment.

Participants

Brent Weinstein

Dhar Mann

Founder/Chairman

Dhar Mann Studios

Sean Atkins

CEO

Dhar Mann Studios

Industry Track

Distribution 4.0: The Economics of Multi-Platform and Multi-Channel Growth

Duration: 45 minutes

Location: Room 304CD

Friday, June 20

11:55 am – 12:40 pm

Featuring: David B. Williams (SVP / GM, Channels at PocketWatch, Inc.), Matt Gielen (CEO at Silver Berry Studios), Michael Hyon Johnson (Director of Streaming & Content Operations at Electric Entertainment) and more

In today’s fragmented media landscape, distribution is no longer a downstream decision — it’s a core strategic function. This session brings together creators and industry leaders to unpack how multi-platform and multi-channel strategies are being designed to drive both audience growth and monetization. From tailoring content to platform-specific formats to leveraging syndication, localization, and strategic partnerships, we’ll explore the tactics that are expanding reach and deepening engagement. The conversation will also dig into the economics behind these moves: how value is defined and measured across platforms, how monetization models vary, and what it takes to build a distribution strategy that scales without sacrificing control.

Participants

David B. Williams

SVP / GM, Channels

PocketWatch, Inc.

Matt Gielen

CEO

Silver Berry Studios

Michael Hyon Johnson

Director of Streaming & Content Operations

Electric Entertainment

Nathan Kessel

Steph Fenner

Research Director

Latitude

Industry Track

How I Built This: Org Charts, Operational Strategies, and More

Duration: 1 hour

Location: Ballroom E

Friday, June 20

12:00 pm – 1:00 pm

Featuring: Adrian Lurie (CEO at Dragonfruit), Anthony Po, Austin Null (Chief Creator Officer at We Get It) and more

Building a successful channel or company requires a smartly structured operation that keeps the content flowing and the business growing. In this session, leading creators and executives pull back the curtain on how they’ve built and scaled their operations, from hiring key roles to designing workflows that balance creativity with efficiency. Don’t miss this rare opportunity to learn about the org structures, operational practices, and leadership strategies powering success in creator-first world.

Participants

Adrian Lurie

CEO

Dragonfruit

Anthony Po

Austin Null

Chief Creator Officer

We Get It

Eric Wei (@trykarat)

Co-CEO

Karat Financial

Kevin Langue

Michael Curtis

CEO & Founder

Proud Management

Shira Lazar

CEO/Co-Founder

What's Trending / Creators 4 Mental Health

Industry Track

LinkedIn Means Business: Inside the B2B Creator Boom

Duration: 40 minutes

Location: 303 AB

Friday, June 20

12:20 pm – 1:00 pm

Featuring: Aneesh Lal (CEO & Founder at The Wishly Group), Brendan Gahan (CEO at Creator Authority), Greg Rokisky (Sr. Social Strategist at Sprout Social) and more

The creator economy is transforming B2B marketing, and LinkedIn is at the center of it. With 1 billion users and surging engagement, it’s become the go-to platform for B2B creators turning thought leadership into business growth.This session features a fast-paced, talk-show-style format with rotating speakers from across the ecosystem — creators, brands, platforms, and analysts — sharing sharp, practical insights on what’s driving results on LinkedIn right now.

Participants

Aneesh Lal

CEO & Founder

The Wishly Group

Brendan Gahan

CEO

Creator Authority

Greg Rokisky

Sr. Social Strategist

Sprout Social

Jasmine Enberg

VP & Principal Analyst

EMARKETER

Morgan J Ingram

CEO & Founder

AMP

Industry Track

IRL FTW: The Power of Live Events to Drive Community Engagement

Duration: 35 minutes

Location: Room 304AB

Friday, June 20

12:55 pm – 1:30 pm

Featuring: Anthony Po, Rachel Masters (Managing Director at Masters Collective), Sara Mengesha (Head of Community & Growth at The Lightouse)

Creators aren’t just shaping digital culture; they’re redefining live experiences. From sold-out arena shows to intimate meetups, creators are turning influence into real-world community, proving that engagement doesn’t stop at the screen. But it’s not just fans showing up! Events have also become key gathering points for creators, operators, and partners to connect, collaborate, and learn from each other. This session explores how live and local experiences are becoming a new center of gravity for the creator economy. We’ll dig into the design, marketing, and monetization of successful creator-led events, the role of brand and platform partnerships, and how these IRL moments deepen loyalty while strengthening ties across the ecosystem itself.

Participants

Anthony Po

Rachel Masters

Managing Director

Masters Collective

Sara Mengesha

Head of Community & Growth

The Lightouse

Industry Track

How Entertainment Is Powering the Next Wave of Social Commerce

Duration: 30 minutes

Location: Ballroom AB (Industry Mainstage)

Friday, June 20

1:10 pm – 1:40 pm

Featuring: Charity Lawson (Content Creator), Daisy Kent (Content Creator + Hearing Loss Activist), Katie Melton (VP of Creator Success, LTK at LTK) and more

As the boundaries between content, commerce, and community continue to blur, The Bachelor franchise is piloting a new approach: integrating shoppable content directly into the fan experience. This marks the first time a major entertainment studio has embedded a social commerce hub within the LTK platform, signaling new possibilities for how fandom can be engaged and monetized. In this session, Warner Bros., LTK, and Bachelor alumni Daisy Kent and Charity Lawson explore how social commerce can be integrated into a mainstream entertainment property. The discussion will examine how the model creates new opportunities for fan interaction and reshapes how talent engages audiences and builds lasting brand value, offering a potential blueprint for the future of both social shopping and entertainment IP.

Participants

Charity Lawson

Content Creator

Daisy Kent

Content Creator + Hearing Loss Activist

Katie Melton

VP of Creator Success, LTK

LTK

Lia Haberman

Advisor

ICYMI

Stephanie Guerrieri

Senior Vice President of Brand Content & Partnerships

Warner Horizon Unscripted Television and Telepictures

Industry Track

How to Choose Music That Doesn’t Suck…and Drives Results (presented by Soundstripe)

Duration: 45 minutes

Location: Room 304AB

Friday, June 20

1:45 pm – 2:30 pm

Featuring: Jeff Perkins (CEO at Soundstripe)

Let’s be real. Bad music kills good content. But the right track? It can supercharge engagement, deepen emotional impact, and move your audience to take action.In this session, Soundstripe CEO Jeff Perkins will unpack what makes music work for content creators – and what doesn’t. Drawing from data across over 400 billion video streams, Jeff reveals which music trends are resonating right now, what’s on the rise, and what’s losing traction. You’ll walk away with practical tips on how to choose music that not only sounds great but also aligns with your content’s purpose – whether that’s stopping the scroll, building brand identity, or driving conversions.

Participants

Jeff Perkins

CEO

Soundstripe

Industry Track

The Evolution of Creator Communities: Memberships, Subscriptions, Premium Content and More

Duration: 40 minutes

Location: Room 304CD

Friday, June 20

1:50 pm – 2:30 pm

Featuring: Aditi Rajvanshi (Head Of Strategy, Portal A at Portal A), Bethany Brown (Senior Director, Subscription Content & Strategy at Mythical Entertainment), Jordan Balke (Founder at Springboard Creator Consulting) and more

As advertising revenue fluctuates and algorithms shift, creators are building more durable business models through direct community engagement. This session explores how creators —and the platforms and partners that support them — are investing in memberships, gated content, private communities, and subscription offerings to foster deeper connections and drive sustainable revenue.

Participants

Aditi Rajvanshi

Head Of Strategy, Portal A

Portal A

Bethany Brown

Senior Director, Subscription Content & Strategy

Mythical Entertainment

Jordan Balke

Founder

Springboard Creator Consulting

Melissa Laurie

CEO

Oysterly Media

Tyler Denk

CEO

beehiiv

Zach Ferraro

Cofounder

Favorited

Industry Track

The Creator Playbook for AVOD, SVOD, and Beyond

Duration: 40 minutes

Location: Ballroom E

Friday, June 20

1:50 pm – 2:30 pm

Featuring: James Creech (Founder at Quartermast Advisors), Jawhara Tariq (SVP, Corporate Development & Investments at Mythical Entertainment), Tamara Rothenberg (Head of Talent and Creator Partnerships at Samsung TV Plus)

As audience behavior shifts and platform boundaries blur, creators are no longer just programming for YouTube — they’re building multi-platform networks that span FAST, AVOD, SVOD, and more. In this session, leaders from Mythical and Samsung unpack how creator-led content is redefining what “TV” means and how to scale it. We’ll explore distribution strategies that extend IP without cannibalization, monetization models across ad-supported and subscription platforms, and what it takes to make content “TV-ready” in today’s fragmented landscape. From Mythical’s FAST channel play to Samsung’s approach to curating creator brands for lean-back viewing, this is a tactical look at how creators can expand their reach, own their IP, and play offense in a rapidly evolving media ecosystem.

Participants

James Creech

Founder

Quartermast Advisors

Jawhara Tariq

SVP, Corporate Development & Investments

Mythical Entertainment

Tamara Rothenberg

Head of Talent and Creator Partnerships

Samsung TV Plus

Industry Track

F*ckups, Fixes, and Lessons Learned

Duration: 50 minutes

Location: 303 AB

Friday, June 20

2:10 pm – 3:00 pm

Featuring: Devin Lytle (Creative Producer), Eric Wei (@trykarat) (Co-CEO at Karat Financial), Evan Britton (Founder, Famous Birthdays at Famous Birthdays) and more

Even the most successful creators and executives have made a few wrong turns. In this session, speakers get candid about a specific misstep — what went sideways, how they identified the issue (AKA the “AHA!” moment), how they course-corrected, and what they’d do differently next time. The goal of these stories isn’t just reflection… attendees will walk away with practical insights that can inform smarter, more sustainable growth across the creator economy.

Participants

Devin Lytle

Creative Producer

Eric Wei (@trykarat)

Co-CEO

Karat Financial

Evan Britton

Founder, Famous Birthdays

Famous Birthdays

Jim Louderback

Editor and CEO

Inside the Creator Economy

Sidney Raskind

Content Creator

Nokind Media INC.

Creator Track Industry Track

YouTube Keynote: Celebrating 20 Years on YouTube with Alan Chikin Chow & Safiya Nygaard

Duration: 45 minutes

Location: Ballroom AB (Industry Mainstage)

Friday, June 20

3:00 pm – 3:45 pm

Featuring: Alan Chikin Chow (Creator at Alan’s Universe), Amjad Hanif (VP of Creator Products at YouTube), Kevin Allocca (Global Director of Culture and Trends at YouTube) and more

You’re invited to this year’s YouTube Keynote at VidCon, featuring VP of Creator Products, Amjad Hanif, Head of Culture and Trends, Kevin Allocca, and special guest creators Safiya Nygaard and Alan Chikin Chow! We’ll revisit 20 years of pioneering creator moments and discover innovative new products that are shaping the future of creation. Don’t miss this opportunity to celebrate YouTube’s past, present, and exciting future! Please note, this session is open to Industry & Creator Track attendees!

Participants

Alan Chikin Chow

Creator

Alan's Universe

Amjad Hanif

VP of Creator Products

YouTube

Kevin Allocca

Global Director of Culture and Trends

YouTube

Safiya Nygaard

YouTube Creator

Industry Track

Sports Fandom, Reimagined for the Creator Age

Duration: 45 minutes

Location: 303 AB

Friday, June 20

3:30 pm – 4:15 pm

Featuring: Grant Floto (Manager, Creator Strategy & Activation at National Football League (NFL)), Justin Leusner (Founder at TDAY Sports), Soheil Var (Football Club Owner at Al Qabila FC) and more

The digital revolution has fundamentally transformed how sports fans engage, connect, and celebrate their favorite teams and athletes. In this discussion, creators, league insiders, and sports experts come together to explore the seismic shifts redefining sports fandom for the creator age. Discover how leagues are embracing creators and influencers as core pillars of their marketing and fan engagement strategies, how Gen Z-focused startups are building sports communities that thrive on authenticity, real-time interaction, and user-generated content that gives fans a voice in the narrative, and how creator-athletes are bridging traditional sports and digitally native storytelling.
Find out what it takes to win in this era of sports fandom, where the lines between athlete, creator, and fan are more blurred —and more dynamic — than ever.

Participants

Grant Floto

Manager, Creator Strategy & Activation

National Football League (NFL)

Justin Leusner

Founder

TDAY Sports

Soheil Var

Football Club Owner

Al Qabila FC

Wesley Lumpkin

Associate Director, Client Services

Whalar

Industry Track

Digital Justice: How Social Media Is Fueling a New Era of Reform

Duration: 45 minutes

Location: Room 304AB

Friday, June 20

3:35 pm – 4:20 pm

Featuring: Amy Nelson (Founder at The Riveter), Jesse Crosson – Second Chancer (Executive Director at Second Chancer Foundation), Michael R. Harris (President at The 20 Percent Project) and more

In an era where the justice system often favors those with power and resources, a new generation of creators is using digital platforms to expose injustice and drive change. Moderated by TikTok’s V Spehar (@underthedesknews), this session features four trailblazers who turned personal battles with the legal system into national movements. From exposing corporate abuse to deploying AI for clemency, these creators are turning storytelling into strategy and outrage into impact. Join this powerful conversation to learn how lived experience, digital advocacy, and civic tech are reshaping the future of justice.

Participants

Amy Nelson

Founder

The Riveter

Jesse Crosson – Second Chancer

Executive Director

Second Chancer Foundation

Michael R. Harris

President

The 20 Percent Project

Tiffany Cianci

Small Business Advocate

TikTok TownHall

V Spehar (@Underthedesknews)

Industry Track

Talent Management AMA

Duration: 45 minutes

Location: Room 304CD

Friday, June 20

3:45 pm – 4:30 pm

Featuring: Anhar Karim (Entertainment Writer at Forbes.com), Damian Skoczylas (SVP, Talent Agency at Viral Nation), Josh DeAngelis (Head of Talent at Palette Media, Inc.) and more

Few roles in the creator economy offer a broader view of deal flow than today’s talent managers. As the space matures, so does the function of representation, shaped by shifting platform dynamics, evolving brand expectations, and increasingly sophisticated creator businesses.In this session, top talent managers and industry leaders unpack how the role is changing, what trends they’re seeing in partnerships and deal structures, and how they’re helping creators navigate growth. This session features a candid panel discussion followed by a live AMA where attendees can ask the experts directly.

Participants

Anhar Karim

Entertainment Writer

Forbes.com

Damian Skoczylas

SVP, Talent Agency

Viral Nation

Josh DeAngelis

Head of Talent

Palette Media, Inc.

Shannon Martin-Resnick

Vice President of Talent

Proud Management

Stephanie Wahlers

Director of Digital, Talent Manager

Night

Community Track Creator Track Industry Track

Registration

Duration: 10 hours

Location: Hall E

Saturday, June 21

8:00 am – 6:00 pm